A precisely written document describing tactics and strategies used to market a product/service
Marketing Plan
A component of the Marketing Plan which gives an outline of your plan
Introduction
A component of the Marketing Plan where SMART is used
Objectives
This type of Marketing Plan is a 3-5 year plan
Strategic
This type of Marketing Plan has a short term action plan
Tactical
Physiological, psychological, and social needs influence
Human Behavior
The beginning stage of the Life Cycle
Adolescence
The final stage of the Life Cycle
Retired
The approach to learning used most in Nike Ads; look to stir emotions
Feel Do Learn
Presents challenges that hinder individuals determining their own limits
Sports
The higher the number of sensory memories activated, the __________ the bonding between brand & consumer
Strong
Research on sport fans suggests team identification may stay fairly _______ across different levels of fan avidity during a single season
Constant
This motivational factor states that "winning isn't everything"
Craft
This motivational factor gives credit to friends and family for sport involvement
Community
Learning requires the consumer to use
Perception
The approach to learning when someone is bitten by the golf bug.
Learn Feel Do
Some data suggests that the youth period is especially important to fan _______
Development