Type
Word Search
Description

activityreports
behavorialsegmentation
call reports
casual research
cloud storage
competitive research
cookies
cost effective
data
data gathering
database
decision problem
delphi technique
descripitive research
destimate
electronic interview
experiment
external data
facts
frequency
hypothesis
information
information reporting
inranet
lost sales report
mail interview
market share
marketing info
niche
observation

Market Research Crossword

Type
Crossword
Description

The process of gathering, recording, analyzing, and reporting info. regarding customers or potential customers Market Research
Facts discovered in the market research process Data
Facts collected for the first time for the problem under study Primary Data
A series of questions asked to a select and representative group of people to obtain quantitative data Survey
An information-gathering technique that involves watching people by using other people or by using a camera Observation
A small group of 8-15 people who provide qualitative data through their opinions about a business, its product, or other issues under the direction of a discussion leader Focus Group
The number of people questioned for a survey Sample Size
Facts that have been collected previously for a purpose other than the problem being studied Secondary Data
Research that is used to discover consumer info whose validity can then be assessed with quantitative research questions Qualitative Research
Research often used to answer questions about quantities and amounts using a large sample of consumers Quantitative Research

2.03 Marketing Information Management Word Search

Type
Word Search
Description

activity
behaviors
benefits
chamber
commerce
communication
competition
complaints
consumers
data
demographics
education
effectiveness
estimates
external
facts
implement
internal
market
marketing
method
mix
neutralize
newspaper
opportunities
pattern
predictions
primary
proactive
products
purchase
relationships
reports
sales
sampling
secondary
spectatorship
surveys
togetherness

Research Methodology Crossword

Type
Crossword
Description

What research paradigm is based on the pragmatic view of reality? mixed
What is the opposite of a variable? constant
The strongest evidence for causality comes from which research method? experimental
An integrated statement of and justification for the technical decisions involved in planning a research project research design
Data that is typically descriptive qualitative
Data that can be measured quantatitive
What form of data is collected in empirical research? primary
Research with no prior knowledge exploratory
Avoids metaphysical concepts e.g. truth, reality pragmatism
Research that describes what is happening descriptive
Research that describes the relationship between variables explanatory
What type of research forecasts future phenomena? predictive
What type of research uses findings from existing works? theoretical
The quality of being logically and factually sound validity
This refers to the consistency of a research study or measuring test reliabilty
The extent of a relationship or associations between variables but the relationship is non-casual correlational
Casual relationships between two or more variables experimental
A quantitative way of collecting data that is not an interview questionnaire
The repeatability of a set of results reliability
What type of research provides the strongest evidence about cause and effect relationships? experimental

The Marketing Plan- Chapter 7 Crossword

Type
Crossword
Description

An evaluation process that encompasses market segmentation, marketing research, and sales forecasting Market*Analysis
Basic physical product/service that delivers the benefits Actual*Product
(_____ to Forecasting) Unique new business circumstances ; Lack of familiarity with quantitative methods ; Lack of familiarity with the forecasting process Limitations
A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multisegment*strategy
Specific characteristics that describe customers and their purchasing power Demographic*Variables
A strategy that recognizes the existence of several distinct segments but focuses on only the most profitable segment Single*Segment
A prediction of how much of a product or service can be sold within a market in a defined period of time Sales*Forecast
The gathering, processing, reporting, and interpreting of market information Marketing*Research
The parameters used to distinguish one form of market behavior from another for the purpose of market segmentation Segmentation*Variables
Use of sales as the predicting variable Direct*Forecasting
Conditions that make forecasting more _____; 1) new venture, 2) limited managerial experience, 3) poor understanding of forecasting techniques Difficult
Specific characteristics that distinguish market segments according to the benefit sought Benefit*Variables
Entrepreneurs may have strong production skills and weak marketing skills Production*Focus
A description of potential customers in a target market Customer*Profile
Fundamental benefit or solution sought by customers Core*Product
All potential buyers in various submarkets are identified and then the estimated demand is added up (bottom up) Buildup*process
A type of competitive strategy in which cost and differentiation-based advantages are achieved within narrow market segments Focus*Strategy
Marketing*Ingredients: A group of (1) customers or potential customers who have (2) purchasing power and (3) unsatisfied needs
conditions that make forecasting ______; 1)established business, 2) experienced manager, 3) entrepreneur familiar with forecasting techniques Easier
Small*Business*Marketing: Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user and that satisfy the targeted user
Augmented*Product: Basic product/service plus extra or unsolicited benefits to the consumer
Interpreting: the final step in the marketing research process
Sales*Oriented: Favors product sales over production efficiencies and customer preferences
Unsegmented*Strategy: (Mass Marketing), A strategy that defines the total market as the target market
Market*Segmentation: The division of a market into several smaller customer groups with similar needs
Indirect*Forecasting: Use of related variables related to sales as proxies to project future sales
Product*Oriented: Emphasizes development of the product and production efficiencies over other activities
(chain-ratio method) Forecasting begins with a macro-level variable and works down to the sales forecast Starting*Point
All marketing efforts begin and end with customers. The focus is on consumers’ needs, which is most consistent with long-term success of the firm Customer*Oriented
A method for collecting primary data that includes surveys, personal interviews, and experiments Questioning

Job Interview Crossword

Type
Crossword
Description

Document used to present a person's education and skills resume
paper sent in with a resume with additional information Cover Letter
a conversation where questions are asked and answers are given interview
outward behavior demeanor
appropriate attire for an interview suit
what a person does to get ready for a successful interview preparation
a very important factor in giving a first impression appearance
how many pages your cover letter should have one
something that should be included in your resume education
the principle that hard work is held in high regard work ethic
gather information about the company you're interviewing with research
the first way an employer sees you, it's a very important factor first impression

Chapter 7: The Marketing Plan Crossword

Type
Crossword
Description

– business that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user. Small business marketing
the process of locating and describing potential customers Market analysis
the combination of product/service, pricing, promotion, and distribution activities Marketing mix
a description of potential customers in target market Customer profile
the gathering, processing, interpreting, and reporting of market information. Marketing research
market information that has been previously compiled Secondary data
new market information that is gathered by the firm conducting research Primary data
a group of customers or potential customers who have purchasing power and unsatisfied needs Market
the division of a market into several smaller groups with similar needs Market segmentation
the parameters used to distinguish one form of market behavior from another. Segmentation variables
specific characteristics that distinguish market segments according to the benefits sought by customers Benefit variables
specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors Demographic variables
a strategy that defines the total market as the target market Unsegmented strategy
a strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multi-segment strategy
a strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment Single-segment strategy
a prediction of how much of a product or service will be purchased within a given market during a specified time period Sales forecast
a forecasting method in which all potential buyers in a target market’s submarkets are identified and the estimated demand is added up Buildup process
a forecasting method in which sales is the estimated variable. Direct forecasting
a forecasting method in which variables related to sales are used to project future sales Indirect forecasting
a forecasting method that begins with a large-scope variable and works down to the sales forecast Breakdown process

Nature Of Science Crossword

Type
Crossword
Description

In science, (blank) can also involve the recording of data via the use of instruments Observation
An (blank) is a logical interpretation based on what scientists observe. Inference
consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses. Scientific Method
variables that the experimenter changes independent variable
variable being tested in a scientific experiment Dependent Variable
is an experiment or observation designed to minimize the effects of variables other than the independent variable. control
an idea or explanation that you then test through study and experimentation. hypothesis
final process of the basic scientific method Conclusion
"a method of investigation involving observation and theory to test scientific hypotheses." analysis
which serves to either support or counter a scientific theory or hypothesis. Evidence
researcher subjectively gathers information that focuses more on the differences in quality than the differences in quantity, qualitative
of, relating to, or expressible in terms of quantity Quantitative

research methods Word Search

Type
Word Search
Description

hawthorn effect
social facts
validity
reliability
documents
official statistics
case study
hypothesis
experiment
data
sampling
questionnaires
interview
participant observation
qualitative
quantitative
ethnography
triangulation
pet
theoretical
ethical
practical
interpretivist
positivist

Introduction to Business Crossword

Type
Crossword
Description

Economic resources privately owned by individuals Capitalism
Found in democratic government countries Market Economy
Terms capitalism and free private enterprise Private enterprise system
Establishment or enterprise who supplies goods and services Business
Money left over from sales Profit
Desire to work hard and be creative to earn higher profit Profit motive
The ability to influence individuals and group to accomplish Leadership
The way people get along with each other Human Relations
A sales letter about an applicant written for the purpose of getting a personal interview Letter of application
Summary of important job related information about yourself Personal data sheet
People who can give a report about your character, your education and etc Personal reference
A document used by an employer that asks for information related to employment Position application form
One that Measures how well a job applicant can perform certain jobs tasks ability test
A two way conversation in which the interviewer learns about you Position interview
In someone who has special training in talking with job applicants and hiring new employees personal interviewer
An interview in which your employer asks qeustion sabout how you liked your work exit interview
usually has the owner as the manager small business
one that has been in operation for less than three years and had no employees venture business
A situation j in which a business does not have enough money to pay its creditors bankruptcy
a person or business that owed money creditor
A situation in which the business is discontinued with a loss to at least one creditor closing
Organization that helps small business owners borrow money Small business administration
money used to start uo a new small business expand during a growth period venture capital
the process of starting, organizing,managing and etc entrepreneurship
someone that takes risks entrepreneur

Scientific Investigation Vocabulary Crossword

Type
Crossword
Description

experiment done several times repeated trial
procedure, plan, or directions scientists follow when doing investigations Scientific method
possible answer to a question or problem hypothesis
think about and study data analyze
statement or sentence explaining what you discovered in your experiment conclusion
written record used by scientist to share results of an experiment lab report
"make or create"an experiment design
diverse ways scientists study natural world Scientific inquiry
skill using one or more senses to gather information and data observation
facts, figures, and other evidence gathered by observations data
interpretation of an observation based on evidence about events that have already occurred inference
any factor that can change in an experiment variable
one factor scientist changes to test hypothesis in an experiment independent variable
factor that changes due to changes made to the independent variable in an experiment dependant variable
experiment which all variables except one stays the same controlled experiment
well tested concept explaining wide range of observations Scientific theory
process of studying results and data to find patterns analysis
tool used to measure mass triple beam balance
all factors and materials remaining the same in experiment constant
fair test driven by a hypothesis experiment
tool used to measure volume graduated cylinder
distance between two points length
amount of matter in an object mass
tool used to measure length meter stick
forecast on what may happen in future situations prediction
amount of space an object takes up volume
standard that other conditions are compared to in experiment control
proven hypothesis due to many experiments and consistent days theory