Type
Crossword
Description

_______ can be as broad as an entire website or as specific as a single ad unit. Placements
_______ is based on your current ads' targeting settings, approval statuses, bids, and quality scores. Eligibility
A grading system used by Google. Quality Score
Using this metric, you can determine the effectiveness of your landing pages. Conversion Rate
_______ means searchers find what was promised in the ad. Relevance
A process that allows advertisers to request a further review by the AdWords team for disapproved items. Exception Request
_______ a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. ECPC
An advertising placement service by Google. AdSense
A unique 10 digit number given to each AdWords account. Customer ID
A feature in Google AdWords that allows you to create rules for your campaigns, that will help minimize the amount of time you spend manually monitoring and optimizing your campaigns. Automated Rules
_______ includes A/B and multivariate testing. Split Testing
An AdWords policy that prevents more than one ad for the same company from showing at the same time on the search results page. Double Serving

Social Media Terms Crossword

Type
Crossword
Description

“ask me anything," which originated in a popular subreddit where users will use the term to prompt questions from other users. AMA
an image or username that represents a person online, most often within forums and social networks. Avatar
a free URL shortening service that provides statistics for the links users share online. Popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Bitly
on social media refers to a short bit of explainer text that explains who the user is. Bio
created from two words: “web log.” Usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Can also be used as a verb, meaning to maintain or add content to one. Blog
marking something you found important, enjoyed, or want to continue reading later. The only difference online is that it's happening through websites using one of the various services available, such as Pocket, or right within your browser. Bookmarking
any kind of communication over the internet but traditionally refers to one to one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications. Chat
clusters of a user's friends, colleagues, family, or connections on Google+. You get to choose who goes in which, and when you want to share content with only these individuals, you include that specific ____ in your post's sharing options. Circles
marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement. Clickbait
a response that is often provided as an answer or reaction to a blog post or message on a social network. Comment
The LinkedIn equivalent of a Facebook 'friend'. Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another member. Connections
a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Craigslist
a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Creative Commons
the act of soliciting ideas or content from a group of people, typically in an online setting. Crowdsourcing
private conversations that occur on Twitter. Both parties must be following one another to send a message. DirectMessage
an electronic version of a book Ebook
Refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile. Endorsement
popular social media metric used to describe the amount of interaction - likes, shares, comments a piece of content receives. EngagementRate
social media platform founded by Mark Zuckerberg in 2004. The site connects people with friends, family, acquaintances, and businesses from all over the world and enables them to post, share, and engage with a variety of content such as photos and status updates. Facebook
Represented by the small star icon on Twitter, the action signals to the creator that you liked their content or post. Favorite
a social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods. Flickr
Also known as a message board, it is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial- up bulletin board system. Forums
In a social media setting, a person who subscribes to your account in order to receive your updates. Follower
the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you. Friends
the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use it to highlight the location in which their photo was taken. Geotag
acronym for Graphics Interchange Format. In social media, small- scale animations and film clips. GIF
a free web browser produced by Google that fully integrates with its online search system as well as its other applications. Chrome
a group of web-based office applications that includes tools for word processing, presentations, spreadsheet analysis, etc. All documents are stored and edited online and allow multiple people to collaborate on a document in real time GoogleDocuments
Google's social network. It serves as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content. Google uses the "+1" to serve as the equivalent to a Like on Facebook or Instagram. Google+
someone's @username on Twitter. Handle
the large photo displayed at the top of your profile on Header
video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Hangout
tag used on a variety of social networks as a way to annotate a message. Word or phrase used to categorize information and make it easily searchable for users. Hashtag
a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and has gained more than 300 million users. Instagram
form of real- time, direct text- based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. InstantMessaging
on Facebook or Instagram, instead of writing a comment or sharing a post, a user can click the button as a quick way to show approval. Like
Business oriented social networking site with over 380 million members in over 200 countries and territories. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. LinkedIn
the act of delivering content over the internet in real- time. This term was popularized in social media by apps such as Meerkat and Periscope. Livestreaming
a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Lurker
Content that contains multiple types of media drawn from pre-existing sources to create a new work. Mashup
a thought, idea, joke, or concept that's widely shared online. It is typically an image with text above and below it, but can also come in video and link form. Meme
Twitter term used to describe an instance in which a user includes someone else's @username in their tweet to attribute a piece of content or start a discussion. Mention
a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads, and more like part of the conversation. NativeAdvertising
On Facebook, the homepage of users' accounts where they can see all the latest updates from their friends. Called Timeline on Twitter. News Feed
the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. Newsjacking
social online radio station that allows users to create stations based on their favorite artists and types of music. Pandora
social video app that allows users to broadcast live video from wherever they are. App users also have the ability to engage with others videos, browse live or recent broadcasts, and follow users to receive notifications. Periscope
an address or URL of a particular post within a blog or website that remains indefinitely unchanged. Permalink
a photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards. Pinterest
a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed. Podcast
acronym for pay per click- an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through. Bid- based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid or highest amount they're willing to pay for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed. PPC

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Internet Terms Crossword

Type
Crossword
Description

A network of computers spanning the globe. The internet
A software program that enables you to view Web pages on your computer. internet browser
A site or area on the World Wide Web that is accessed by its own Internet address. website
The original starting page. home page
Tells you the name of the web page. title bar
Has commands for moving around the web page, printing, etc. menu bar
Shortcuts to commands. tool bar
Webpage address. If you want to go directly to a webpage, you will need to know the address. address bar
Using a search engine like Google to find the address. keyword search
A web site that helps you find the web address of another website. search engine

AWS TERMINOLOGY Crossword

Type
Crossword
Description

A content filtering and ad blocking extension for the Google Chrome, Apple Safari (desktop and mobile), Opera and Microsoft Edge web browsers. AdBlock allows users to prevent page elements, such as advertisements, from being displayed. AdBlock
A way to overlay something on top of aa.com to block users from moving forward with a transaction. We have used Akamai redirect to block the home page when we had pricing issues, such as a $0.00 fare, to prevent customers from purchasing. Akamai redirect
Short for "application," which is the same thing as a software program. While an app may refer to a program for any hardware platform, it is most often used to describe programs for mobile devices, such as smartphones and tablets. App
A program that runs on a computer for viewing internet pages. Browser
Temporary internet files stored on your computer. Cache
Text or image on a web page that asks a customer to do something. There will be a link when selected that goes to another page where the action to take is located. call to action
Files used to track activity or pre-populate information when you visit a site again. Cookie
Transferring a file from a website to your computer. Download
A network security system that monitors incoming and outgoing network traffic and decides whether to allow or block specific traffic based on a defined set of security rules. Firewall
Your computer’s storage device. Hard Drive
The physical parts of a computer and all related devices.  Hardware
The communication procedure used by web browsers and web servers to transfer files. HTTP
Hypertext Transfer Protocol Secure. The same thing as HTTP, but uses a secure socket layer (SSL) for security purposes HTTPS
A unique number given when you connect to the internet. IP Address
Internet Service Provider - the company you use to purchase your internet access. ISP
The user name and password you use to sign into an account. Login
A search engines that searches other search engines. A meta search engine submits your query to several other search engines and returns a summary of the results. In the aa.com technical support world, this is a travel website such as Kayak, Skyscanner, FareCompare, TripAdvisor, Trivago and Hipmunk. Meta search engine
A network hardware device that is connected to a computer to connect it to the internet or other networks. This is typically in the form of a small box that you get from your provider. Modem
Software used to operate your computer. Operating System
The attempt to obtain sensitive information. Typically carried out by a malicious email that directs users to enter personal information at a fake website whose look and feel are similar to a legitimate one. Phishing
type of window that opens without the user selecting "New Window" from a program's File menu. Pop-up window
The central processing unit. Processor
The computer’s virtual memory, a workspace used to handle short-term tasks. RAM
To restart your computer Reboot
A host that delivers web pages to your computer. Server
Outline, or map, of the pages needed for a website. Sitemap
Lines of computer code written by programmers that tell the computer what to do. Also known as a program or an application. Software
Slang name for unsolicited commercial email/junk mail. SPAM
How fast your internet connection transmits and displays pages. Transmission Speeds
A term for transferring software or other files from your computer to another computer. Upload
Also known as a web address. URL
Means people with disabilities are able to use the website. Web Accessibility

Marketing Puzzle Crossword

Type
Crossword
Description

form of marketing communication used to promote or sell something Advertising
promotion that educates the public informational advertising
product promotion that attempts to influence a customer persuasive advertising
attempt to create a favorable mental picture image advertising
message aimed at creating an image for an organization institutional advertising
informs prospects about specials, discounts, sales, schemes promotional advertising
marketing strategy consisting of a brief messagr reminder advertising
trial of marketing conducted of sampling trail advertising
distributed weekly or daily newspaper
general interest covering several topics by short stories magazine
unsolicited advertising direct mail
small handbill advertising an event flyers
a book listening addresses, names, phone numbers telephone dirctory
section in a phone book where buisnesses can advertise yellow page ads
billboards, bus benches, vehicles outdoor advertising
advertising on public vehicles transit advertising
radio stations sell air time radio advertising
program to help search the web browser
searches and identifies iteams search engine
introductory page of a website home page
graphic display that stretches across the top of a website advertising banner
opens in a new window without user prompt pop up ads
pay to have their products featured in movies and television programs product placement
particular sector of population demographic
study and classification of people psychographic
companies can raise funds primary market

Introduction to Web Design- Crossword 1

Type
Crossword
Description

A list of websites that have been visited recently. Browser History
visual communication combinin images, words, and ideas to convey information to an audience. Graphic Design
allows user to navigate by clicking with a mouse instead of typing User Interface
a programming language used for creating web pages HTML
Specially formatted documents that can contain links, images, and other media. Readable by web browsers HTML Files
A vast computer network linking smaller computer networks worldwide Internet
two or more connected computers that share resources in a certain location Local Area Network
a set of computers which are connected to each other and operate as part of the same system, able to exchange information and messages Network
A small program that can be downloaded which allows users to enhance their browser; this allows extra activities of the web for example, the Quicktime plug-in allows visitors to watch movies and Shocwave plug-in allows users to play games. Plug In
a specialized website that allows you to search through the billions of websites on the World Wide Web to find exactly what you want. Search Engine
A list of websites where the search words are found Search Result
a computer on a network that runs specialized software and stores information in order to "serve" it to the other networked computers Server
a web page's unique address on the World Wide Web that tells the browser exactly where to find the web pages web" which emphasize machine-facilitate understanding of information which will provide a more productive and intuitive user experience. URL
Text or images on a webpage where users can click to travel to another web destination. The mouse pointer turns into a hand when you hover over a link. Web Links
A single document (which can include images, videos, charts, etc.) viewable through a web browser Web Page
a collection of webpages Website
two or more computers or LANS located apart from each other that are connected together for the purposes of sharing information Wide Area Network
the information that is found on the Internet World Wide Web

web design Crossword

Type
Crossword
Description

A link that allows you to go from one page to another located page on the site. hyperlink
the technique of a photographs of movement when somethings shown in a sequence. annimation
the process of a way to plan and follow a route navigation
the final piece of content at the bottom of each page on a website footer
a symbol or other small design that identifys what the webste contains logo
a short and memorable phrase used for advitising slogen
the introductary page of a website that holds browsers home page
a titel at the head of a page or section in a book or website heading
a regularly updated piece of text written by someone browsing the web page blog
a calender that shows all the events coming up event calender
an advertisement ads
statements that have specail reasons and purposes announcements and news

P3 Crossword Puzzle

Type
Crossword
Description

What happened to P3 Agency in 1990? Founded
What is the heart of PowerCORE? Brand Development
One of the most powerful tools of leverage in your marketing arsenal. Website
What compels visitors to ask for more information, request a quote or make a purchase? Call To Action
This component is designed to attract typically the largest percentage of your customer base. Local Listings
What helps you achieve placement on the first page of search results rather than other pages where you could be missed by visitors completely? Search Engine Optimization
What aids your sales staff for new customer acquisition in the absence of an in-person representative? Marketing Collateral
What is the process of attracting the attention of prospects, via content creation, before they are even ready to buy? Inbound Marketing
In what area is P3 Agency located? Tampa Bay
What is a strategic communication process that builds mutually beneficial relationships between organizations and their publics? Public Relations
What is used to magnify and broadcast your company brand, increase qualified website traffic to your site, and generate new leads while elevating your company image and engaging your prospective customers? Social Media Marketing
These are designed to maximize the online visibility by utilizing the most effective methods available. PPC
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. Logo
This improves your website's SEO, increases traffic to your website via inbound links, and is good to utilize as the foundation for your social media platforms. Blog

Internet Safety Crossword

Type
Crossword
Description

A form of malicious code that displays unsolicited advertising on your computer. Adware
A saved link to a website that you can click on rather than retyping the web address. Bookmark
A program that les you find, see, and hear material on web pages. Browser
A Friends a user interacts with online through various media such as instant message and chat. Buddies
A location online that allows multiple users to communicate electronically with each other in real time. Chatroom
A piece of information about your visit to a website that some websites record automatically on your computer. Cookie
People who willfully and repeatedly inflict harm through the medium of electronic text such as emails, blogs, or social network posts. Cyberbullies
To copy a file from one computer system to another via the internet. Download
Allows you to block certain types of content from being displayed. Filtering
A security system usually made up of hardware and software used to block hackers, viruses, and other malicious threats to your computer. Firewall
Participating in internet games which can be played individually or by multiple online users at the same time. Gaming
A tracking feature of Internet browsers that shows all the recent websites visited. History
The site that is the starting point on the web for a particular group or organization. Homepage
Private, real-time text conversation between two users (2 words). Instant Messaging
Stands for malicious sofware or code, that is designed to damage the computer or collect information. Malware
The act of parents tracking the websites or e-mail messages that a child visits or reads. Monitoring
Rules or manners for interacting courteously with others online. Netiquette
Specific features or software that allow parens to manage the online activities of children (2 words). Parental Controls
A secret word or number tha must be used to gain access to an online service. Password
A type of online fraud, where someone tries to trick the victime into revealing sensitive details. Phishing
Online communities where people share infomration about themselves (2 words). Social Media
Any unsolicited e-mail, or junk mail. Spam
A wide variety of software installed on people's computers, which collects information about you withour knolwedge or conesnt and sends it back to whoever wrote the program. Spyware
Browsing around various websites following a particular personal interest. Surfing
To send information from your computer to another computer. Upload
The name a suer selects to be identified on a computer, network, or in an online gaming forum. Username
A software program that typically arrives through email attachments and quickly exhausts the computer's memory. Virus

ict Crossword

Type
Crossword
Description

what is at the top of the homepage and takes you to a new page when clicked on Heading
What page do you add to when you want it on all your pages. Master page
what do you add a photo to? Gallery
A link that when clicked on takes you to another page. Hyperlink
A place where some people go to find informaion Website
Somewhere you go to find where a place is. map
The first page you see in a website Homepage
Somthing you pu tinformation in so you can read it more clearly Table
A choice of which page to go to. Menu
You put this in to making a website Work