Visual Merchandising Crossword

Everything the customer sees that creates an image of a business and results in interest and action on the part of the customer (2 words)
______ percent of impressions are created by sight
Emphasis is the point of initial ________________ (2 words)
________ is agreement in feeling and consistancy in mood
___________ contributes significantly to people's impression of a display
The three types of lighting are primary, atmosphere, and _____________
a story or _________ is used to visually and creatively tie a display together
Colors can evoke an __________________ response in people
a ____________ color scheme that uses a single color and three to five shades of that color
The ratio of the parts to the whole display
__________ involves the equilibrium and weight of elements between two sides of a display
The purpose of ____________ is to develop desire for the merchandise, show what is available, and encourage buying (2 words)
a ________ is a silent salesperson, and part of the shopper's first impression of a store
The ________ in a display should lead the viewer's eye from the dominate object to the accessories
A ___________ color scheme uses every fourth color of the color wheel, for a total of three colors