Persuasive techniques Crossword

It doesn't need an answer, it is implied in the question
They are an expert in their field
Directly addresses the reader, using words like us, we, you, I and our
The author's voice and language they use to express their personal thoughts and feeling
Numbers used to talk about a topic, such as percentages, tables or graphs
Repeating letters, words or phrases to reinforce an argument
Language that appeals to people's feelings and emotions
Use of exaggeration in your writing to persuade the reader
The use of evidence to make an argument credible
The writer's main argument (their position on the topic)
Reasons that support your contention
Something that you can argue for or against in relation to a specific topic
A particular subject that can be discussed or written about
Language used to convince or persuade an audience