the art of effective or persuasive speaking or writing
the repetition of a word or phrase at the beginning of successive clauses
a thing regarded as representative or symbolic of something else
the use of components in a sentence that are grammatically the same, or similar, in their construction, sound, meaning, or meter
the use of figurative language to represent objects, actions and ideas in such a way that it appeals to our physical senses
to attribute human characteristics to non-human objects or abstract ideas
a brief and indirect reference to a person, place, thing or idea of historical, cultural, literary or political significance
the choice and use of words and phrases in speech or writing
the arrangement of words and phrases to create well-formed sentences
the author's style, the quality that makes his or her writing unique, and which conveys the author's attitude, personality, and character
the attitude of the writer, which means the author's viewpoint on the subject matter. The tone of any essay is directly related to audience and purpose
an appeal to ethics (what is right or wrong) or credibility (the character of the speaker or writer)
an appeal to logic or reason
an appeal to emotion
the central point a text is making; a reason or set of reasons give with the aim of persuading others that an action or idea is right or wrong
a point or proposition put forward by a writer that then requires development and support
the implied, suggested meaning of a word; the associations connected to a word
figurative language (a trope) in which the writer deliberately overstates or exaggerates
a trope in which a question is posed not be answered but simply to move the development of an idea further or suggest a point
rhetorical question
any artful variation from the typical expression of ideas or words

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