Chapter 11-13 Crossword

A brand that is registered with U.S. Patent and Trademark office and is thus legally protected from use of any other firm.
The degree to which a good, service, or idea meets the demands and requirements of customers.
Electronic media that function using digital codes via computers. cellular phones, smart phones, and other digital devices that have been released in recent years.
Temporary price reductions employed to boost sales.
A basic assessment of a product's compatibility in the marketplace and its potential possibility.
A customer's subjective assessment of benefit relative to costs in determining the worth of a product.
Intermediaries who buy products from manufacturers (Or other intermediaries) sell them to customers from home and household use rather than for resale or for use in producing other products.
A specific group of consumers on whose need and want a company focuses its marketing efforts.
charging the highest possible price that buyers who want product will pay.
Marketing tool that uses a networking effort to spread a message and create brand awareness. The purpose of this marketing technique is to share the message with friends, family, co-workers, and peers.
A group of activities designed to expedite transactions by creating, distribution, pricing, and promoting goods, services, and ideas.
A plan of action for developing pricing, distributing, and promoting products that meet the needs of specific customers.
The physical handling and movement of products and warehousing and transportation.
Knowledge and positive or negative feeling about something.
A number of extreme forces directly or indirectly influence the development of marketing strategies. Which one is not an influence.
The integrate accepted pattern of human behavior Kama including thoughts, speak, delete, actions, and artifacts.
A persuasive from of communication that attempts to expedite a marketing a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas.
An approach whereby a firm tries to appeal to everyone and assumes that all buyers have someone needs.
An approach requiring organizations to gather information about customers needs comment share that information throughout the firm, and use that information to help build long-term relationships with customers.
A market segmentation approach whereby the marketer aims that its efforts at two or more segments, developing of marketing strategy for each.
Act of giving up one thing (money, credit, labor, goods) in return for something else ( goods, services, or ideas)
An organization should try to satisfy customers needs through coordinated activities that also allow it to achieve its own goals.
people who have a need purchasing power, and the desire and authority to spend money on goods, services, and ideas.
An attempt to motivate intermediaries to push the product down to their customers.
Direct, two-way communication with buyers and potential buyers.