what is the acronym for strengths, weaknesses, opportunities, and threats?
SWOT analysis
what is an analysis of outside influences that may have an impact on an organization?
environmental scan
what is a formal, written document that directs a company's activities for a specific period of time?
marketing plan
what is a breif overview of the enire marketing plan?
executive summary
what is the study of the internal and external factors that affect marketing strategies?
situation analysis
what identifies target markets and sets marketing mix choices that focus on those markets?
marketing strategy
what is the projection of probable, future sales in units or dollar
sales forecasts
an expectation for performance that reflects the plan's objectives?
performance standard
what is the process of classifying people who form a given market into even smaller gorups?
market segmentation
what refers to statistics that describe a population in terms of personal, martial status, age, gender, income or education?
demographics
what is the money left after taking out taxes?
disposable income
what is the money left after paying for basic living necessities such as food, shelter, and clothing?
discretionary income
what is the money left after paying for basic living necessities
discretionary income
what refers to segmentation of the market based on where people live
geographics
what involves grouping people with smaller lifestyles as well as shared attitudes
psychographgics