• repetition
  • propaganda
  • prizes
  • plain folks appeal
  • persuasion
  • overgeneralization
  • name calling
  • must have
  • misleading claims
  • loaded words
  • jingle
  • puffery
  • hype
  • humor
  • games and activities
  • federal trade commission
  • fear
  • facts and figures
  • endorsement
  • emotional appeal
  • claim
  • circular reasoning
  • caveat emptor
  • cause and effect fallacy
  • card stacking
  • call to action
  • bias
  • bandwagon
  • association
  • argument
  • advertisement

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