Year 13 Business Key terms Crossword

The long term or overall goal a business has.
Short term, measurable targets to achieve the main goal.
A written description of what a business aims to do and their reason for being.
A business' attitudes and beliefs which flow into their day to day operations.
The principles that guide a business' conduct.
The overall direction a business is taking in order to achieve its goals.
A method of organising a firm's products according to their competitive position and business growth rate.
A method of analysing a business' portfolio of products based on the rate at which they earn money.
An ability that one firm possesses that all other firms struggle to mimic.
A marketing planning model that helps a firm determine its product and market growth strategy.
A growth strategy which involves entering new markets by creating new products dedicated to those demographics.
Changing a brand's status in the market by altering the marketing mix.
Measuring the performance of a firm against those of another business.