Type
Crossword
Description

The long term or overall goal a business has. Aim
Short term, measurable targets to achieve the main goal. Objective
A written description of what a business aims to do and their reason for being. Mission statement
A business' attitudes and beliefs which flow into their day to day operations. Company culture
The principles that guide a business' conduct. Company values
The overall direction a business is taking in order to achieve its goals. Corporate strategy
A method of organising a firm's products according to their competitive position and business growth rate. Portfolio analysis
A method of analysing a business' portfolio of products based on the rate at which they earn money. Boston matrix
An ability that one firm possesses that all other firms struggle to mimic. Distinctive capability
A marketing planning model that helps a firm determine its product and market growth strategy. Ansoff's matrix
A growth strategy which involves entering new markets by creating new products dedicated to those demographics. Diversification
Changing a brand's status in the market by altering the marketing mix. Repositioning
Measuring the performance of a firm against those of another business. Benchmarking

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Unit 6: Introduction to Investing Crossword

Type
Crossword
Description

Investment contracts in which the investor exchanges a sum of money for a series of payments over time. annuities
A loan to a company to finance a wide array of business purposes—from short-term inventory financing to long-term investments in equipment. commercial loan
A method of interest payment. This is calculated by adding the interest earned by the investment to the previously earned interest. Each time interest is added to your savings the next interest amount is compounded on the new balance. compound interest
A combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure. conglomerate
Regularly purchasing stocks or mutual funds, whether they are high or low, by investing a constant dollar amount so that over the long term the high and low prices of the investment products average out. dollar-cost averaging
An employer-sponsored retirement plan that allows a worker to save for retirement while deferring income taxes on the saved money and earnings until withdrawal. 401k
A riskier type of investment with a higher potential for return. Examples include stocks, bonds, and mutual funds growth investment
Subject to fast, extreme changes in price or value. volatile
Planning investments and other transactions to match the money and other assets available to an individual over time to the ways in which they want to spend those assets, including personal consumption, charitable donations, support for family members, and gifts. wealth management
A legal relationship in which one person or company holds property, which can include money, real estate, stocks, bonds, collections, automobiles, and personal possessions for the benefit of another. trust
Accounts that can receive and hold funds for a specific purpose such as retirement, college tuition, or medical expenses. If these accounts are established according to federal tax rules, the owner of the account will not have to pay income taxes on the money placed in them until it is withdrawn tax-deferred accounts
The rule is a simplified way to determine how long an investment will take to double, given a fixed annual rate of interest. By dividing 72 by the annual rate of return, investors can get a rough estimate of how many years it will take for the initial investment to duplicate itself. rule of 72
The chance that the rate of return on an investment will be different from what you expected. risk
Accounts that permit individuals to save and invest funds without paying taxes on the income from the investment as long as the proceeds are eventually applied to legitimate educational expenses at an accredited institution. educational plans
The strategy of pursuing an assortment of investments to minimize the effects of risk and volatility. diversification
Helping individuals or a family determine in advance what will happen to their money and other assets after the death of one or more individuals in the family. estate planning
Describing a future financial goal and computing the kinds of income, savings, and investment that will be necessary to achieve the financial goal. financial planning
A safer type of investment with a lower potential for return but that provides regular incomes to investors. Examples include savings accounts and certificates of deposit. income investment
The percentage return on an investment over a set time period, usually a year. interest rate
The original amount of money a person invests (as opposed to interest). principal
The amount of money gained or lost on an investment relative to the amount of money invested, usually expressed as an annual percentage. rate of return
Anticipating a desired or necessary future income after retirement and then creating a plan for the amount of savings and investment needed to create that future income. retirement planning
A company whose main business is holding securities of other companies purely for investment purposes. The investment company invests money on behalf of shareholders who in turn share in the profits and losses. investment service
The ease with which an investment can be converted into cash. liquidity

Marketing Cross-word Crossword

Type
Crossword
Description

a general increase in prices and a fall in the purchasing value of money. Inflation
a complete listing of merchandise Inventory
solving problems through an indirect or creative approach Lateral thinking
measures the advantages of producing one additional unit of a good or services. Marginal benefit
measures the disadvantages of producing one additional unit of a good or service Marginal cost
amount of money taken off an original price Markdown
Presents research for business on customer profiles Market Analysis
The definition of a marketing opportunity analysis looks at the current state of an industry or market in order to determine where there is room to attract more customers, introduce new products, sell products or achieve company growth. Market opportunity
Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. Marketing Objectives
a formal summary of the aims and values of a company, organization, or individual. Mission Statement
is any expense associated with the general, sales, and administrative functions of an entity. This expense is not associated with production activities Operating Expenses
the loss of potential gain from other alternatives when one alternative is chosen: Opportunity Cost
Overheads are the expenditure which cannot be conveniently traced to or identified with any particular cost unit. Overhead Expense
is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation. PEST
The Product Mix also called as Product Assortment, refers to the complete range of products that is offered for sale by the company. In other words, the number of product lines that a company has for its customers is called as product mix. Product Mix
A specified amount of money set aside to promote a business' or organization's products or beliefs. Promtional Budget
Promotional materials can include sales collateral material, advertisements and even small, everyday products that contain the name and phone number of a business. Promotional Material
a list of potential customers or clients Prospect List
1.a first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied: Prototype
outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. Publicity Plan
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Psychographics
the basic material from which a product is made. Raw Materials
In economics, a recession is a business cycle contraction which results in a general slowdown in economic activity. Macroeconomic indicators such as GDP (gross domestic product), investment spending, capacity utilization, household income, business profits, and inflation fall, while bankruptcies and the unemployment rate rise. Recession
the reproduction of another manufacturer's product following detailed examination of its construction or composition. Reverse Engineering
1.economic activity concerned with the processing of raw materials and manufacture of goods in factories: Industry

Marketing Terms From Chapter 6-9 Crossword

Type
Crossword
Description

a method of examining businesses swot analysis
advertising that appeals to the consumer's feelings emotional appeals
coverage by the media publicity
the return of the partial amount of the purchase price after the product has been bought rebate
advertising thats delivered to potential consumer by hand or mail directtohome advertising
a person whos responsible for the wording and to promote the product copywriter
celebrities has these endorsement
advertising that focuses on practical aspects of the product rational appeals
stories ready to be printed by newspapers and magazines press releases
aimed at a specific type of comsumers targeted campaigns
a potential consumer's realization that a company is on the market brand awareness
a companys trademark picture logo
a companies saying slogan
the companies identity brand
when you go to a store to buy nice clothes but your also supporting the.. brand name
its a secret private label
making the company bigger brand extension
when two or more companies to support one another brands in certain business ventures cobranding
the shape or colour or package of the product proprietary design
a company that ensures that its products are different then their competitors product differentiation
a market strategy positioning
a specific consumer segment target positioning
positive brand recognition brand equity

Economics Chapter 7 Crossword

Type
Crossword
Description

market classification according to number and size of firms, type of product, and type of competition; nature and degree of competition among firms in the same industry market structure
a theoretical market structure that requires three conditions: very large numbers of buyers and sellers, identical products, and freedom of entry and exit pure competition
group of firms producing similar or identical products industry
theoretical market structure characterized by a large number of well-informed independent buyers and sellers who exchange identical products and have freedom of entry and exit perfect competition
market structure having all conditions of pure competition except for identical products; a form of imperfect competition monopolistic competition
real or imagined differences between competing products in the same industry product differentiation
competition based on a product's appearance, quality, or design, rather than it's price nonprice competition
market structure in which a few large sellers dominate and have the ability to affect prices in the industry; form of imperfect competition oligopoly
illegal agreement among producers to fix prices, limit output, or divide markets collusion
illegal agreement by firms to charge a uniform price for a product price fixing
market structure characterized by a single producer; form of imperfect competition monopoly
philosophy that government should not interfere with business activity laissez-faire
market structure in which average costs of production are lowest when all output is produced by a single firm natural monopoly
market structure in which a firm has a monopoly because of its location or the small size of the market geographic monopoly
market structure in which a firm has a monopoly because it owns or controls a manufacturing method, process, or other scientific advantage technological monopoly
monopoly created and/or owned by the government government monopoly
condition where any of the requirements for a competitive market leads to an inefficient allocation of resources characterized by too much or too little being produced market failure
economic products that are paid for and consumed collectively; such as highways, national defense, police public good
uncompensated side effects that either benefit or harm a third party not involved in the activity that caused it spillover effect
uncompensated side effects that affect an uninvolved third party externalities
calculation that compares the cost of an action to its benefits cost-benefit analysis
illegal combination of corporations or companies organized to suppress competition trusts
practice of charging different customers different prices for the same product price discrimination
ruling requiring a company to stop an unfair business practice that reduces or limits competion cease and desist order
increasingly efficient use of personnel, plant, and equipment as a firm becomes larger economies of scale

Globalization Crossword

Type
Crossword
Description

strategy in which firm allows foreign country to produce its products for a fee licensing
selling products to another country exporting
arrangement whereby someone with a good idea for a business sells the right to use business name franchising
a system of trade between nations in which there are no special taxes placed on imports freetrade
a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance jointventure
long-term partnership between companies to help each company build competitive market advantages strategicalliance
simply the import and export of goods and services across international boundaries globaltrade
the value of one currency for the purpose of conversion to another exchangerate
the reduction or underestimation of the worth or importance of something devaluation
a schedule of duties imposed by a government on imported or in some countries exported goods tariff
belief in the benefits of profitable trading; commercialism mercantilism
obtain (goods or a service) from an outside or foreign supplier, especially in place of an internal source outsourcing
bringing goods or services into a country importing
the amount by which the cost of a country's imports exceeds the value of its exports tradedeficit
the amount by which the value of a country's exports exceeds the cost of its imports tradesurplus
an official ban on trade or other commercial activity with a particular country embargo
trade restriction that sets a physical limit on the quantity of a good that can be imported into a country in a given period of time importquota
the difference in value between a country's imports and exports balanceoftrade
the difference in total value between payments into and out of a country over a period balanceofpayments
an economic association (as of nations) formed to remove trade barriers among its members commonmarket

Business organizations Crossword

Type
Crossword
Description

Anything of value or belonging to you Assets
A formal contract to repay borrowed money Bond
An establishment formed to carry on commercial enterprise Business organization
A legal entity made up of shareholders Corporation
Refers to the entity responsible for the day to day operations of the business Decision-making
Corporate profits paid to shareholders Dividend
When the company is taxed on its profits then shareholders are taxed again on the dividends they earn from the company Double taxation
Makes decisions about CELL Entrepreneur
A semi independent business that pays fees to a parent company in exchange for the rights to sell a good or service Franchise
Combination of two or more firms in the same market with the same good or services Horizontal merger
Legally bound to pay debts Liability
The owners of the corporation cannot lose more than what they paid for their stock if the corporation fails Limited liability
The death of an owner ends the business and it must be reestablished in the new owners names Limited life
One partner is the general partner and the other is usually "silent" only providing money Limited partnership
Institution that functions as business but does not turn a profit Nonprofit organization
Everyone can compete in the market place Open opportunity
A business owned and managed by two or more people Partnership
Combines productive resources to make final goods or services Producer
A business owned and managed by a single person Sole proprietorship
Ownership in a corporation Stock
Products available in the marketplace Supply
Ones personal assets can be seized to pay business debts Unlimited liability
The combination of two or more firms involved in different stages of producing the same good or service Vertical merger

Investing and Stock Market terms. Crossword

Type
Crossword
Description

A type of investment where a person loans money to an entity for a defined period of time, and that will be paid back with interest bonds
are investment instruments offered by the government of Canada Canadian savings bond
a grouping of investments an individual has put money into, hoping for a positive return over time financial portfolio
investment vehicle with a guaranteed rate of return (abbreviation) GIC
the statistical measures of change in an economy indexing
putting money towards something and expecting a profit over a period of time investment
a product used by investors with the intention of earning a profit off of the returns investment vehicle
annual percentage return on an investment, adjusted for changes in price due to inflation and other effects on the economy real rate of return
income that a company receives from its normal business activities revenue
any person, company or other institution that owns at least one piece of a company shareholder
one of the equal parts into which a company's assets is divided, entitling the holder to a portion of the profits shares
where shares are sold, issued, and bought stock market
72/rate=years required to double investment the rule 72

Entrepreneurship Crossword

Type
Crossword
Description

What is concerned with the Human resource of an Enterprise ? STAFFING
For effective running of an enterprise, what is essential between the employees and entrepreneur ? COMMUNICATION
Motivation through financial means is called _____ benefits ? MONETARY
What ensures maximum utilization of resources ? SUPERVISION
Controlling begins when establishing standards of what ? PERFORMANCE
What ensures effective performance and planned activities by subordinates ? DIRECTION
Production contain manufacturing, ______ activities and advisory activities ? ANCILLARY
What is continuously needed for running a firm ? FINANCE
Marketing plays an important role in _____ the successful running of a business enterprise ? PROMOTING
Who is appointed in an enterprise on the basis of their performance, skills and service ? PERSONNELS
Entrepreneur carries out the whole set of activities of the business for its _____ SUCCESS
Entrepreneur foresees a potentially _____ opportunity and tries to exploit it ? PROFITABLE
An entrepreneur is a self-confident and highly _____ person and willing to assume the risk involved in his enterprise ? OPTIMISTIC
An entrepreneur is the ____ of his business ? FINAL JUDGE
It is the ability of a good _____ to discover a suitable idea that helps to develop profitable ventures ? ENTREPRENEUR
The entrepreneur will conduct a detailed ________ about the demand for his product in the market ? ANALYSIS
After making sure that the idea is practical and profitable one, the entrepreneur will acquire some _______ , if he has invented something ? PATENT RIGHTS
The entrepreneur decides about the capital structure of the ________ ENTERPRISE
____ helps in determining the course of action to be followed to achieve various entrepreneurial objectives ? PLANNING
Staffing consist of appraisal and determination of employee's _______ ? REMUNERATION
_____ is concerned with carrying out the desired plans with the support of proper instructions ? DIRECTING
Inspiring is the process of inspiring or influencing the ______ by satisfying their needs for the fulfillment of organisational objectives WORKERS
For effective running and accomplishment of organisational goals , proper communication at all ______ is a necessary one ? LEVELS
Supervising ensures maximum utilization of _______, to the proper and timely completion of work, and to correct the workers whenever they go wrong ? RESOURCES
______ involves the process of movement of goods and services from the producer to the consumer ? MARKETING

The Marketing Plan- Chapter 7 Crossword

Type
Crossword
Description

An evaluation process that encompasses market segmentation, marketing research, and sales forecasting Market*Analysis
Basic physical product/service that delivers the benefits Actual*Product
(_____ to Forecasting) Unique new business circumstances ; Lack of familiarity with quantitative methods ; Lack of familiarity with the forecasting process Limitations
A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multisegment*strategy
Specific characteristics that describe customers and their purchasing power Demographic*Variables
A strategy that recognizes the existence of several distinct segments but focuses on only the most profitable segment Single*Segment
A prediction of how much of a product or service can be sold within a market in a defined period of time Sales*Forecast
The gathering, processing, reporting, and interpreting of market information Marketing*Research
The parameters used to distinguish one form of market behavior from another for the purpose of market segmentation Segmentation*Variables
Use of sales as the predicting variable Direct*Forecasting
Conditions that make forecasting more _____; 1) new venture, 2) limited managerial experience, 3) poor understanding of forecasting techniques Difficult
Specific characteristics that distinguish market segments according to the benefit sought Benefit*Variables
Entrepreneurs may have strong production skills and weak marketing skills Production*Focus
A description of potential customers in a target market Customer*Profile
Fundamental benefit or solution sought by customers Core*Product
All potential buyers in various submarkets are identified and then the estimated demand is added up (bottom up) Buildup*process
A type of competitive strategy in which cost and differentiation-based advantages are achieved within narrow market segments Focus*Strategy
Marketing*Ingredients: A group of (1) customers or potential customers who have (2) purchasing power and (3) unsatisfied needs
conditions that make forecasting ______; 1)established business, 2) experienced manager, 3) entrepreneur familiar with forecasting techniques Easier
Small*Business*Marketing: Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user and that satisfy the targeted user
Augmented*Product: Basic product/service plus extra or unsolicited benefits to the consumer
Interpreting: the final step in the marketing research process
Sales*Oriented: Favors product sales over production efficiencies and customer preferences
Unsegmented*Strategy: (Mass Marketing), A strategy that defines the total market as the target market
Market*Segmentation: The division of a market into several smaller customer groups with similar needs
Indirect*Forecasting: Use of related variables related to sales as proxies to project future sales
Product*Oriented: Emphasizes development of the product and production efficiencies over other activities
(chain-ratio method) Forecasting begins with a macro-level variable and works down to the sales forecast Starting*Point
All marketing efforts begin and end with customers. The focus is on consumers’ needs, which is most consistent with long-term success of the firm Customer*Oriented
A method for collecting primary data that includes surveys, personal interviews, and experiments Questioning