Information about what consumers want or need
A group of customers of similar age, income level and social group
The percentage of sales a company has
Description of a typical customer
Things people buy for their own use
Introduction of a product to the market
Length of time people continue to buy a product
Length of time people continue to buy a product
How much a company thinks it will sell in a period
A programme of advertising activities over a period, with particular aims
How much a company wants to sell in a period
An amount of money available for advertising during a particular period
Something expensive compared to other products of the same type
Alter a product or service to change the way that people think about it
The combination of products that a company has to offer
A market filled so completely that no more products can be added
Start selling goods or services in a new market
Set of products made by a company
What it costs your store to purchase from a supplier.
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost.
Setting prices based on what customer is willing to pay for.
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store.
Method used to deliver advertising messages to the public, such as TV or radio.
A series of questions asked to a selected group of people.
Person who collects money from customers in a retail establishment.
Person who replenishes shelves in a store.
The exterior of a store generally facing the street including signage and windows.
A period of prolonged recession.
A period of rising prices
The difference between what consumers want and need and what the available resources are.
A program that allows workers to choose their work hours.
The process of selling over the telephone.
Tangible items of monetary value that satisfy needs and wants.
The revenue of your store minus all expenses over some period of time.
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock.
The number of people who will see or hear an advertisement.
The percentage of the loan amount that you must pay in interest each year (example 9% per year).
The Steps taken to collect marketing information required to make intelligent business decisions.
Payments to employees based on hours or days worked.
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service.
Opinion of customers about a particular aspect of a business, such as a customer service.
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence.
The four basic marketing strategies, called the four Ps: product, place, price, and promotion.
The projection of probable future sales in units or dollars.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation.
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations.
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty.
The process of selling the same product and using the same promotion methods in all countries.
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government.
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies.
The sale price of a product; the assumption is that consumers will buy the product with the lowest price.
Someone who starts a business.
The process of dealing with or controlling things or people.
The action or business of promoting and selling products or services,including market reasearch.
Obtain a financial advantage or benefit,especially from an investment.
Caused by a change in the exchange rate.
Advertise or promote.
People employed in an organization or engaged in an organized undertaking such as military service.
The activity or profession of production get advertisements for commercial products or services.
The action of raising someone to a higher position or rank or the fact of being so raised.
A complete list of items such as property,goods in stock,or contents of a building.
An estimate of income and expenditure for a set period of time.
A person who purchases goods and services for personal use.
A person,company,or country that makes,gross,or supplies goods or commodities for sale.
A person who gives financial or other support to a person.
A person that'll charge a price somewhat higher than the customer payed to the producer.
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim.
websites and applications that enable users to create and share content or to participate in social networking.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners.
Actions intended to convince individuals to purchase a good or service.
a thing that motivates or encourages one to do something.
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
the activity or profession of producing advertisements for commercial products or services.
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives).
the notice or attention given to someone or something by the media
a voucher entitling the holder to a discount for a particular product.
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal.
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers.
the professional maintenance of a favorable public image by a company or other organization or a famous person.
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers.
marketing activities that are executed in retail between these two partners.
an amount to be paid for an insurance policy.
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior.
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service.
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines.
the most expedient means to transmit information immediately to the widest possible audience
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
method of placing online advertisements on web pages that show results from search engine queries
The rate at which something occurs or is repeated over a particular period of time or in a given sample.
an activity or series of activities that boost the sales of a product or service, usually in the short-term.
an Internet advertising term for a Web page ad that uses advanced technology
Forced Air Cooling System
Utility Wire Cutters
Floral Foam Knife
Floral Stem Tape
Point of Sale
“I’m Lovin’ It”
“Finger Lickin’ Good”
“Taste the Rainbow”
“Snap! Crackle! Pop!”
“What’s the Worst That Could Happen?”
“It Gives You Wiiiings!”
“Because You’re Worth It”
“Just Do It”
“It Keeps Going, and Going, and Going...”
“Ideas for Life”
"Melts in Your Mouth, Not in Your Hands"
"The Quicker Picker Upper"
"America Runs on Dunkin'"
"Have it your way"
"What’s in your wallet?"
"So Easy a Caveman Can Do It"
"That was easy"