MARKETING AND RETAIL VOCABULARY WORDS Crossword

What it costs your store to purchase from a supplier.
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost.
Setting prices based on what customer is willing to pay for.
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store.
Method used to deliver advertising messages to the public, such as TV or radio.
A series of questions asked to a selected group of people.
Person who collects money from customers in a retail establishment.
Person who replenishes shelves in a store.
The exterior of a store generally facing the street including signage and windows.
A period of prolonged recession.
A period of rising prices
The difference between what consumers want and need and what the available resources are.
A program that allows workers to choose their work hours.
The process of selling over the telephone.
Tangible items of monetary value that satisfy needs and wants.
The revenue of your store minus all expenses over some period of time.
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock.
The number of people who will see or hear an advertisement.
The percentage of the loan amount that you must pay in interest each year (example 9% per year).
The Steps taken to collect marketing information required to make intelligent business decisions.
Payments to employees based on hours or days worked.
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service.
Opinion of customers about a particular aspect of a business, such as a customer service.
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence.
The four basic marketing strategies, called the four Ps: product, place, price, and promotion.
The projection of probable future sales in units or dollars.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation.
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations.
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty.
The process of selling the same product and using the same promotion methods in all countries.
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government.
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies.
The sale price of a product; the assumption is that consumers will buy the product with the lowest price.