Type
Crossword
Description

a business, product or service which is identifiable through names, symbols, phrases and/or qualities Brand
the process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value Branding
a marketing model consisting of four phases which marketers use to lead potential customers to a purchase; steps consist of A: awareness, I: interest, D: desire, A: action AIDA Model
the process through which a company makes decisions regarding its brand; consists of these five steps: review company, determine unique perspective, create branding plan, consistently implement, monitor brand Branding Process
any word, phrase, symbol or image which identifies a brand Brand Identifier
legal protection for an identifying word, phrase or image Trademark
the value of a brand based on consumer knowledge of, perception of, and loyalty to the brand; strong brand equity allows for loyal customers, higher prices and growth opportunities Brand Equity
a new product launched using an established brand name Brand Extension
a new variation of an existing product using an established brand name Line Extension
a distinct brand name given to a product which is under a larger, often more broad, institutional brand Sub-brand
the practice of two or more brands forming an alliance and producing a product which includes both brand names Co-branding
the practice of authorizing a third party to use a brand’s name and/or identifiers for a specified use Licensing
the set of human characteristics associated with a brand Brand Personality
the process by which people differentiate themselves and communicate their unique value in order to market themselves to others Personal Branding

E commerce Crossword

Type
Crossword
Description

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding
is a relatively new concept in marketing which is a virtual market place. Market space-
A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. Business model
the state of being free from danger or threat Security
a monthly pay plan that you choose to pay Payment options
also known as e-biz, is the exchange of products, services or information (aka e-commerce) between businesses, rather than between businesses and consumers. B2b-
is business or transactions conducted directly between a company and consumers who are the end-users of its products or services. B2c-
The activity of buying and selling, especially on a large scale: e - Commerce
can comprise a range of functions and services, ranging from the development of intranets and extranets to e-service, the provision of services and tasks over the Internet by application service providers. E business
a private police force that guards a building, campus, park, etc. Security-

Accounting Terms: Back to Basics Crossword

Type
Crossword
Description

describes the sources and uses of cash for a reporting period Statement of cash flows
charge for using money until repaid at a future date Interest
security that represents ownership in a corporation; holders exercise control by electing a board of directors and voting on corporate policy Common stock
amount by which a company's value exceeds the value of its individual assets and liabilities Goodwill
class of ownership in a corporation that has a higher claim on its assets and earnings than common stock Preferred stock
net sales minus cost of goods sold Gross profit
record within an accounting system where increases and decreases in a specific asset, liability, equity, revenue, or expense are entered and stored Account
process of allocating the cost of an intangible asset to expense over its estimated useful life Amortization
an entry that increases asset and expense accounts, and decreases liability, equity ad revenue accounts Debit
income statement, balance sheet, statement of changes in owner’s equity, and statement of cash flows Financial statements
customers and other individuals and organizations who owe a company Debtors
journal entry at the end of an accounting period to bring an asset or liability account to its proper amount and update the related expense or revenue account Adjusting entry
total cost of an asset less its accumulated depreciation Book value
an asset created by selling products or services on credit Accounts receivable
method to assign cost to inventory that assumes items are sold in the order acquired FIFO
entity created by law and separate from its owners Corporation
inflows of assets in exchange for products and services provided to customers as part of a company’s operations Revenues
length of time an asset will be productively used in the operations of a business Useful life
occurs when expenses exceed revenues Net loss
merchandise a company owns and expects to sell in its normal operations Inventory
estimate of amount to be recovered at the end of an asset's useful life Salvage value
expense created by allocating the cost of plant and equipment to periods in which they are used; represents the expense of using an asset Depreciation
resources owned or controlled by a company that provide expected future benefits to the company Assets
a liability created by buying products or services on credit Account payable
obligations due to be paid or settled within the longer of one year of the operating cycle Current liabilities
equals a corporation’s accumulated net income (loss) for all prior periods that has not been distributed to shareholders Retained earnings

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Branding Crossword

Type
Crossword
Description

What is the name, term, desgin, or symbol that identifies a business or organization and the product that they offer Brand
__________ identify the business and reflects quality, value, and reliability Corporate Brands
What is a connote quality and reliability for a particular product? Product Brands
A ______________ is the word. group of words, letters, or numbers of a brand that can be spoken Brand Name
A _______________ is a symbol, desgin, or distinctive coloring or lettering that identifies a brand Brand Mark
What is the legal name under which a company or division of a corporation does business? Trade Name
___________ is a brand mark with humna form or characteristics Trade Character
What is given legal protection by the federal government and noted by the trademark symbol? Trademark
What is owned and initiated by manufactures and also called producer brands? Manufacturer brands
What is owned and initiated by wholesalers and retailers and also called private brands, store brands, or dealer brands? Private Distributor Brands
_________ represent a general product category and do not carry a company or brand name Generic Brands
______________ is a branding strategy that uses an exisiting brand name for an improved or new product in the product line Brand Extension
What reduces risk of new product failure? Advantages
What over-extends a product line that can cause brand dilution? Disadvantages
______________ is the legal authorization by trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee Brand Licensing

Marketing Terms From Chapter 6-9 Crossword

Type
Crossword
Description

a method of examining businesses swot analysis
advertising that appeals to the consumer's feelings emotional appeals
coverage by the media publicity
the return of the partial amount of the purchase price after the product has been bought rebate
advertising thats delivered to potential consumer by hand or mail directtohome advertising
a person whos responsible for the wording and to promote the product copywriter
celebrities has these endorsement
advertising that focuses on practical aspects of the product rational appeals
stories ready to be printed by newspapers and magazines press releases
aimed at a specific type of comsumers targeted campaigns
a potential consumer's realization that a company is on the market brand awareness
a companys trademark picture logo
a companies saying slogan
the companies identity brand
when you go to a store to buy nice clothes but your also supporting the.. brand name
its a secret private label
making the company bigger brand extension
when two or more companies to support one another brands in certain business ventures cobranding
the shape or colour or package of the product proprietary design
a company that ensures that its products are different then their competitors product differentiation
a market strategy positioning
a specific consumer segment target positioning
positive brand recognition brand equity

Social Media Marketing Crossword

Type
Crossword
Description

Process of communicating with potential customers to promote a product or service. Advertising
Distinctive name, words , designs logo, mark or a combination of these elements that create company or product identity and that separate the company or product from competitors. Brand
path the product or service purchased travels from the company to consumer. Distribution
The difference between a company’s revenue and its costs; Revenue- costs= Margins. Margin
Process of communicating a company's values to customers. Marketing
Process of promoting a product in a retail environment, including visual display in retail stores. Merchandising
One of the four p’s of marketing, refers to where the product is sold and delivered to customers. Place
One of the four p’s of marketing; the cost of a product or service a company offers. Price
One of the four p’s of marketing; refers to actual product or service a company offers. Product
one of the four p’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services. Promotion
Efforts made by a company to shape the way audiences perceive company, how a brand is seen in the public (public image) can have an effect of a brand’s action. Public relations
Department responsible for selling products or services to customers and meeting the company's sales goals Sales
the collection, reporting, and examination of actions taken on a website Web analytics
Happens when the desired outcome of a marketing message is achieved Conversion
A specific part of a population, especially identified by average age, income, education, etc. Demographic
a person with a strong influence in his or her particular field of expertise Influencer
refers to content/ or interactions used to grow and/ or engage with a social media Organic
Web-based technology that enables the development, deployment, and management of social media solutions and services. Platform
Performance indicator that measures the amount gained from an investment relative to investment costs. Return on investment
A computer program that searches database and internet sites for the documents containing keywords specified by a user. Search engine

Communication Process Crossword

Type
Crossword
Description

How one views themselves in regards of their abilities self esteem
Relating to or in the form of words verbal
The process by which the receiver selects and interprets information to get the message decoding
What may be all around that could affect the accurate encoding/decoding interference
Not involving or using words nonverbal
A person who transmits a message sender
Different views of a message based on traits of the information perception
A verbal, written, or recorded communication message
The process by which the sender chooses words/phrases to present ideas to the audiance encoding
The response one person gives to another feedback
A person who accepts a message sent to them reciever

Marketing Crossword

Type
Crossword
Description

The process of planning, pricing, promoting, selling, and distributing goods, services, and ideas. Marketing
Process of deciding how to get goods in customers’ hands Channel Management
Based on: Cost of producing/ marketing the product, what competitors charge for the same product, how much customers are willing to pay Pricing
Developing, maintaining, improving, and sometimes deleting a product in response to customer needs and wants. Product Service Management
Buys/ pays for the product or service. Customer
Uses the good or service Consumer
The added value to a product (5 forms) Utility
Tangible items that have monetary value and satisfy the needs and wants of consumers Goods
Intangible items that have monetary value and satisfy the needs and wants of consumers Services
All people who share similar needs and wants and who have the ability to purchase products Market
A group of people identified as those most likely to become customers. Target Market
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn a profit. Marketing Concept
A place where customers can buy a product Form Utility
Having the product available at a certain time of the year or a convenient time of day. Time Utility
The exchange of a product for some monetary value. Possession Utility
Involves communication with the consumer Information Utility
Includes 4 basic marketing strategies called the 4 P’s. Marketing Mix
Refers to activities related to advertising, personal selling,sales promotion, and publicity. Promotion
Deciding what product to make, how to package it, what brand name to use, and what image it will Project. Product
What is exchanged for the product; reflect what customers are willing and able to pay Price

MARKETING CROSSWORD

Type
Crossword
Description

A specific goal Direct Goal
Evaluation of a sponsorship to determine "if it would work" Feasibility
An athlete which is monetarily paid for performance Professional
An athlete which is NOT monetarily paid Amatuer
A relatively small market with specialized need Niche Market
Promotional budgeting by "what I can afford" Arbitrary Allocation
Marketing Principles used to market a team Marketing Of Sports
Total money from ticket sales for an event Gate Receipts
Segmentation based on personal interest and activities Psychographics
Segmentation based on area, region, or climate Geographics
Segmentation based on Rate of use Behavioral
Segmentation based on measurable statistics Demographics
Promotional budgeting by "follow the market leader" Competitive Parity
Transaction between a producer & consumer Exchanges
A goal which can be "felt" but not directly measured. indirectgoal
An individual that supplies a product or service producers
Simultaneous production & consumption of sports events at a venue Stadiumasaplace
An individual which uses a product or service consumer
A sponsorship where only one partner is promoted or allowed promotional opportunities exclusivity
Intermediary that markets talent and determines an athlete's worth in a market sportsagent
Using the appeal of an event to market a product borrowedequity
An individual that makes a purchase customer
Promotional budgeting using a set percent of gross sales percentageofsales
A drawback to sponsorship, where sponsors blend in with all of the other promotions delivered at an event clutter
Separating consumers into smaller groups segmentmarketing
Company which sells merchandise to the end user retailer
Marketing item of value; such as a league, team, coach, or player sportsproperty
Difference between production cost and retail price markup
a sponsored event ancillary event
Marketing item of value; such as a league, team, coach, or player or company publicity
a product with more than one brand name on it cobranding
A company with a license to reproduce an official brand mark licensee
A company with a popular "official" logo liscensor
royalty payment is made to the legal owner of the property, patent, copyrighted work or franchise Royalty

Unit 3 Business crossword

Type
Crossword
Description

something used to promote a certain product Advertising
A form of business where the shareholders share profit, and both vote for directors Corporation
someone who takes a risk, finds an opportunity, and turns it for a profit Entrepreneur
A company with several businesses that sell the same products Franchise
Some one who will start up a captial in exchange for shares of the ownership Investors
When entrepreneurs see a problem, thinks of an opportunity, and come up with an idea to take advantage of the situation market pulled
A type of business, that is ran by 1 or more people with the intent to make a profit partnership
something that is moveable for sale product
a group of people who are looking to buy a particular type of product or service target market
a business enterprise in which the expectation of gain is accompanied by th risk of loss or failure venture
words, symbols, or designs used to identify a product or service and distinguish it from its competitors trademark
people who are voted for by the shareholders of a company/corporation directors
a garunteed repayment of a loan if one can not pay it off in time collateral
people who can be hired for a short period of time to help improve your business cunsultant
equal to the total assets minua the total liabilities and stands for the value of the company that is claimed by the company equity
the cost consumed in the process of earning revenue expenses
the time it takes from ordering a product to the time it gets to its destination lead time
the method of media that a company uses to advertise to their customers medium
the part of a venture that involves what product to create production plan
when real life products are made into a fictional or nonfictional commercial product placement