Visual Merchandising and Display Crossword

encompasses all of the physical elements that merchandisers use to protect an image to customers
refers to the vsual and artistic aspects of presenting a product to a target group of customers
encompasses a store's sign or logo, marquee, banners, awinings, windows, and the exterior design, ambiance, and landscaping
architectural canopy that extends over a store's entrance
ways that stores use floor space to facilitate and promote sales and serve customers
principal installations in a store
consumer sales promotion device
playing a growing role in point-of-sale merchandising
illustrates the relationships among colors
found opposite of each other on the color wheel and are used to create high contrast
also known as analogous colors, are located next to each other in the color wheel and share the same undertones
involve three colors equally spaced on the color wheel, such as red, yellow, and blue
area in the display that attracts attention first, above all else
refers to the relationship between and among objects in a display
created when large items are placed with large items and small items are placed with small items
created when several small items are placed with one large one