Marketing Unite Crossword

The process of developing, promoting, and distributing products in order to satisfy customers' needs and wants
Begins with goods, services, and ideas to produce or sell in order to satisfy consumers' needs and wants
The cost at which a customer will buy and at which a producer will sell
Create and stimulate demand for products by informing people about them
How a product will get from the producers to the consumers
Example: Desks, computers, houses
Example: Food, cosmetics, gasoline
Example: Banking, health care, job placement
Example: Athletes, Musicians, Political Candidates
Example: Honeymoon locations, vacations
Example: NCAA, Labor Unions, Art Museums
Example: Click it or Ticket
Blending of the four marketing elements of product, price, place, promotion
Involves focusing marketing decisions on a specific group of people you want to reach with your product
Defined as a group of customers who are qualified to make purchases of products or services that a marketer is able to offer
Analyzing a market by specific characteristics in order to create a target market. May segment by demographics, psychographics, geographics, or product benefits
Based on target market's personal characteristics. Includes gender, age, income level, occupation, ethnic background, education level
Based on target market's lifestyles and personality characteristics. Includes attitudes, values, activities, and interests
Based on where target market lives. Includes local markets, regional markets, national markets, global markets
Based on benefits target market expects to receive or gain from products. Includes added protection, health issues, special needs, stage in family life cycle
A type of promotional tool that includes billboards, directories, buses, aerial, point-of-purchase displays
Resources businesses use to promote goods, services, ideas. Can include traditional media, digital technology, public relations, events, salespeople and influencers
A type of promotional tool. Examples include email, social media, blogs, etc
Unpaid communication often presented through media exposure
Collection of records of consumer purchasing patterns and histories stored in a computer system and organized so that it can be retrieved quickly to provide information for a variety of uses
A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods