Marketing Revision Crossword

A process of identifying, anticipating and satisfying the needs of consumers, profitably
The four P's
Calculates the effectiveness and value of an investment
Evaluates the performance of marketing campaigns
Consists of post code, city, country, climate, time zone
Consists of age, gender, income, race, religion
Consists of values, goals, needs, hobbies, interests, personality traits
Consists of purchasing habits, brand interactions, spending habits, customer loyalty
The product or service that is being marketed/sold
The price at which the product/service is being sold for
The communication that aims at promoting a product, service, or brand
The location that in which the company sells it products or provides its services.
launching a new product or service at a high price point, before gradually lowering your prices over time
Start with low prices and gradually increase them as they gain traction
Continues to track what your competitors are charging and beat them out
Used for businesses that creates high quality products and market them to high-income individuals
Targets customers looking to save as much money as possible on whatever good or service they’re purchasing
When companies pair several products together and sell them for less money than each would be individually
Internal attributes and resources that support a successful outcome
Internal attributes and resources that work against a successful outcome.
External factors that the entity can capitalize on or use to its advantage
External factors that could jeopardize the entity's success
Helps draw attention to the most important parts of any message or visual piece of communication
When you are consistent in your use of specific design elements
When you use the natural way that the eye scans information to make text or visuals appear in harmony with each other
Used to help organize the information and items on the page so that things that ‘belong’ together sit close to each other