Advertising vocabulary Worksheet

Attention, Interest, Desire, Action
Newspaper printed in a large format.
Part of a printed advertisement to be used to order goods or samples.
Advantage of a product or service
Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
Informative words chosen to indicate the content of a document.
Excessive or intensive publicity; exaggerated claims made in advertising.
Something that particularly attracts the reader or viewer's attention.
Special characteristics of a product.
Small advertisement in newspapers or magazines divided into categories.
Advertising for a whole sector, such as tourism, rather than a specific product.
Small advertisement in newspapers or magazines divided into categories.
Organized course or plan of action.
Catchy tune, with a short simple rhyme, used to promote a product.
Favorable publicity in a media for a commercial product (e.g. a book).
Objective; what is aimed at.
Short extract from a recorded interview or speech.
Phrase used to advertise a product, or to identify a company or organization
Use advertising and publicity to try to increase sales of a product.
Hours on radio and TV with the largest audience, usually in the evening.