Market Research Crossword

The process of gathering, recording, analyzing, and reporting info. regarding customers or potential customers
Facts discovered in the market research process
Facts collected for the first time for the problem under study
A series of questions asked to a select and representative group of people to obtain quantitative data
An information-gathering technique that involves watching people by using other people or by using a camera
A small group of 8-15 people who provide qualitative data through their opinions about a business, its product, or other issues under the direction of a discussion leader
The number of people questioned for a survey
Facts that have been collected previously for a purpose other than the problem being studied
Research that is used to discover consumer info whose validity can then be assessed with quantitative research questions
Research often used to answer questions about quantities and amounts using a large sample of consumers