Type
Word Search
Description

ANCILLARY PRODUCT
CHANNEL OF DISTRIBUTION
COMPETITION
CONSUMER LOYALTY
CONSUMERS
COPYRIGHT
CORE PRODUCT
CROSS-PROMOTION
DEMOGRAPHICS
DISCRETIONARY INCOME
ECONOMICS
ENDORSEMENT
GDP
KINETOSCOPE
MARKETING CONCEPT
MARKETING MIX
NEEDS
PIRACY
PRODUCT
PRODUCT TIE-IN
PROFIT
PROMOTION
RISK MANAGEMENT
RISKS
ROYALTY
SPONSORSHIP
SYNERGY
TARGET MARKET
VENDORS
WANTS

Sport Marketing Terms Word Search

Type
Word Search
Description

Generic
Co-Branding
Partnership
Entertainment
Sports
Sponsors
Endorser
Competition
Copyrights
Needs
Demographics
Brand
Trademarks
Economics
Profit
Channel of Distribution
Target
Market
Promotions
Product
Marketing Research

MARKETING CROSSWORD

Type
Crossword
Description

A specific goal Direct Goal
Evaluation of a sponsorship to determine "if it would work" Feasibility
An athlete which is monetarily paid for performance Professional
An athlete which is NOT monetarily paid Amatuer
A relatively small market with specialized need Niche Market
Promotional budgeting by "what I can afford" Arbitrary Allocation
Marketing Principles used to market a team Marketing Of Sports
Total money from ticket sales for an event Gate Receipts
Segmentation based on personal interest and activities Psychographics
Segmentation based on area, region, or climate Geographics
Segmentation based on Rate of use Behavioral
Segmentation based on measurable statistics Demographics
Promotional budgeting by "follow the market leader" Competitive Parity
Transaction between a producer & consumer Exchanges
A goal which can be "felt" but not directly measured. indirectgoal
An individual that supplies a product or service producers
Simultaneous production & consumption of sports events at a venue Stadiumasaplace
An individual which uses a product or service consumer
A sponsorship where only one partner is promoted or allowed promotional opportunities exclusivity
Intermediary that markets talent and determines an athlete's worth in a market sportsagent
Using the appeal of an event to market a product borrowedequity
An individual that makes a purchase customer
Promotional budgeting using a set percent of gross sales percentageofsales
A drawback to sponsorship, where sponsors blend in with all of the other promotions delivered at an event clutter
Separating consumers into smaller groups segmentmarketing
Company which sells merchandise to the end user retailer
Marketing item of value; such as a league, team, coach, or player sportsproperty
Difference between production cost and retail price markup
a sponsored event ancillary event
Marketing item of value; such as a league, team, coach, or player or company publicity
a product with more than one brand name on it cobranding
A company with a license to reproduce an official brand mark licensee
A company with a popular "official" logo liscensor
royalty payment is made to the legal owner of the property, patent, copyrighted work or franchise Royalty

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Sports Marketing Crossword

Type
Crossword
Description

Goals that can be measured Directgoal
How easily something is done feasibility
Highest level of athlete Proffesional
Lower level of athlete amatuer
small target market Niche Market
Not likely to give accurate costs Arbitrary Allocation
showing off product during a sports event Marketing of sports
Total of ticket sales at gate Gate Receipts
Target market on how poeple act Psychographics
Target market on where people live Geographics
How people act Behavioral
Gender, age, race, salary Demographics
How much you spend on your sponsor Competitve parity
fans, company, and the event exchanges
Goals that cant be measured Indirect goal
People that make the product Producers
Where you go to watch the games Stadium as a place
people who use the products consumer
Only one sponsor Exclusivity
Someone who tries to get sponsors Sports agent
Tie in with sports and non-sports company Borrowed Equity
person or organization that buys goods or services from a store or business Customer
how much you pay for a sponsor based on sales Percentage of sales
All sponsors are squished together Clutter
dividing a broad target market into subsets of consumers Segment marketing
person that sells goods Retailer
Somone or some company that owns team or league Sports property
amount added to he cost of price or goods markup
sponsored events Ancillary events
making product known publicity
combining names with someone else co-branding
someone who holds a license licensee
someone who gives out licenses Lincensor
Main sponsor of the event Royalty

Ch. 1 What is Sports and Entertainment Marketing? Word Search

Type
Word Search
Description

Sports marketing
Ratings
Promotion
Product
Price
Marketing mix
Marketing
Gross impression
Entertainment marketing
Entertainment
Distribution
Discretionary income
Demographics

Ch. 1 What is Sports and Entertainment Marketing? Crossword

Type
Crossword
Description

shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level Demographics
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments Discretionary income
the locations and methods used to make products available to customers Distribution
some type of performance that people are willing to spend their money and spare time watching Entertainment
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer Gross impression
the creation and maintenance of satisfying exchange relationships Marketing
describes how a business blends the four marketing elements of product, distribution, price, and promotion Marketing mix
the amount that customers pay for products Price
what a business offers customers to satisfy needs Product
ways to make customers aware of products and encourage them to buy Promotion
the number of viewers a program attracts Ratings
using sports to market products Sports marketing
influencing how people choose to spend their time and money on entertainment Entertain Marketing

fundamentals of economics Crossword

Type
Crossword
Description

a steady long term increase in real GDP economic growth
the loss of potential gain from other alternatives when one alternative is chosen opportunity cost
goods used to produce more goods capital goods
a person who uses a good or service consumers
another name for a centrally planned govt. comand economy
there is no such thing as a free lunch TINSTAAFL
give up one benefit to gain another trade-off
the rivalry among sellers trying to achieve such goals as increasing profits competition
a general increase in prices across an economy inflation
a risk-taker in search of profits entrepreneur
a income that does not increase even when prices go up fixed income
study of how people satisfy unlimited wants through careful use of realtive scarce resource economics
physical objects that somone produces goods
the power of consumers to decide what gets producded consumer sovereignty
a financial gain profit
economic system that relies on habit traditional economy
any government system that provides monetary assistance to people with an inadequate or no income. social security
gross domestic product GDP
how much it is worth in money value
the accumulation of products that are tangible, scarce, useful, and transferable from one person to another wealth
mental/physical work or production labor
shortage scarcity
an economy in which prices and wages are determined mainly by supply and demand market economy

Advertising Word Search

Type
Word Search
Description

branding
commercial
coupon
endorse
flyer
generic brand
hype
infomercial
jingle
launch
market research
mass mailing
merchandising
own brand
placement
position
poster
price
product
promotion
publicity
signage
small add
target market
telemarketing

Marketing Basics Crossword

Type
Crossword
Description

the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants Marketing
the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants SportsMarketing
Goods and Services Product
the idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals MarketingConcept
One that buys goods or services Customers
An ardent devotee; an enthusiast Fan
the repeat purchasing of a good or service by a consumer Loyalty
when an individual reacts to events that occur to the team or player as if the events happened to him or her. Identification
the potential customers with shared needs who have the desire and ability to buy a product Market
statistics that describe population in terms of personal characteristics Demographics
a combination of four basic strategies known as the 4 P’s — product, price, place, and promotion MarketingMix

Marketing Word Search

Type
Word Search
Description

TARGET SEGMENTATION
RESPONSIVE
REACHABLE
SUBSTANTIAL
IDENTIFIABLE
THREATS
OPPORTUNITIES
WEAKNESSES
STRENGTHS
POSITIONING
TARGETING
SEGMENTATION
VALUE COCREATION
PRIDE DAY
EWC
CAMPAIGN
PRIMARY DATA
SECONDARY DATA
STP PROCESS
SWOT ANALYSIS
CONSUMERS
PRICE
PLACE
PRODUCT
PROMOTION
STRATEGY
COSTS
BENEFITS
VALUE
ROLE