DECA 2 Crossword

process of identifying and articulating market requirements that define a product’s feature set.
the total number of product lines that a company offers to its customers
a group of related products under a single brand sold by the same company
individual products or brands that make up a product line
number of product lines sold by one company,
The no of variants of a particular product is called
where and in what quantity products are placed on a shelving unit.
retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products
adjustment made to an existing product, usually made for greater appeal or functionality
marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
a sequence of stages from introduction to growth, maturity, and decline
a first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied