Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Marketing Vocabulary Crossword

Type
Crossword
Description

Someone who starts a business. Entrepreneur
The process of dealing with or controlling things or people. Management
The action or business of promoting and selling products or services,including market reasearch. Marketing
Obtain a financial advantage or benefit,especially from an investment. Profit
Caused by a change in the exchange rate. Loss vs. Gain
Advertise or promote. Market
People employed in an organization or engaged in an organized undertaking such as military service. Personnel
The activity or profession of production get advertisements for commercial products or services. Advertising
The action of raising someone to a higher position or rank or the fact of being so raised. Promotion
A complete list of items such as property,goods in stock,or contents of a building. Inventory
An estimate of income and expenditure for a set period of time. Budget
A person who purchases goods and services for personal use. Consumer
A person,company,or country that makes,gross,or supplies goods or commodities for sale. Producer
A person who gives financial or other support to a person. Patron
A person that'll charge a price somewhat higher than the customer payed to the producer. Whole Sale Price

Social Media Marketing Crossword

Type
Crossword
Description

Process of communicating with potential customers to promote a product or service. Advertising
Distinctive name, words , designs logo, mark or a combination of these elements that create company or product identity and that separate the company or product from competitors. Brand
path the product or service purchased travels from the company to consumer. Distribution
The difference between a company’s revenue and its costs; Revenue- costs= Margins. Margin
Process of communicating a company's values to customers. Marketing
Process of promoting a product in a retail environment, including visual display in retail stores. Merchandising
One of the four p’s of marketing, refers to where the product is sold and delivered to customers. Place
One of the four p’s of marketing; the cost of a product or service a company offers. Price
One of the four p’s of marketing; refers to actual product or service a company offers. Product
one of the four p’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services. Promotion
Efforts made by a company to shape the way audiences perceive company, how a brand is seen in the public (public image) can have an effect of a brand’s action. Public relations
Department responsible for selling products or services to customers and meeting the company's sales goals Sales
the collection, reporting, and examination of actions taken on a website Web analytics
Happens when the desired outcome of a marketing message is achieved Conversion
A specific part of a population, especially identified by average age, income, education, etc. Demographic
a person with a strong influence in his or her particular field of expertise Influencer
refers to content/ or interactions used to grow and/ or engage with a social media Organic
Web-based technology that enables the development, deployment, and management of social media solutions and services. Platform
Performance indicator that measures the amount gained from an investment relative to investment costs. Return on investment
A computer program that searches database and internet sites for the documents containing keywords specified by a user. Search engine

Microeconomics Crossword

Type
Crossword
Description

A diagram used to represent the monetary transactions in an economy. Circular Flow Diagram
The market place in which final goods or services are offered for purchase by consumers, businesses and public sector. Product market
A type of business entity that's owned and run by one person. Sole proprietorship
A type of business owned or run by two owners. Partnership
A financial gain. Profit
A company or group of people authorized to act as single entity. Corporation
A state of limited competition, in which a market is shared by a small number of producers. Oligopoly
Only one market gives services Monopoly
A type of market that sells similar products. Monopolistic Competition
The part of economics concerned with single factors and the effects of individual decisions. Microeconomics
A market where a business can go and purchase resources to produce goods and services Resource Market
Buyers will exchange with sellers when they want to purchase goods or services from sellers. Medium of exchange
All else equal, an increase n price results in an increase in quantity supplied Law of Supply
All other factors being equal, as the price of a good or service increase Law of Demand
Price of good or service of which quantity supplied is equal to quantity demand Market clearing price
A measure used in economics to show the responsiveness of the quantity demanded of a good or service to change in its price Price elasticity of demand
A measure used in economics to show the responsiveness or elasticity of the quantity supplied of a good or service to a change in price. Price elasticity of Supply
A market that has a broad range of cometitors who are selling identical products Pure Competition
Something that motivates or encourages someone to do something Incentive
An excess of production Surplus

Marketing Principles Crossword

Type
Crossword
Description

the action or business of promoting and selling products or services, including market research and advertising Marketing
philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition Marketing Concept
the activity or profession of producing advertisements for commercial products or services Advertising
statistical data relating to the population and particular groups within it Demographics
decide the amount required as payment for Products Pricing
an article or substance that is manufactured or refined for sale Products
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim Promotion
provide funding for (a person or enterprise) Financing
the way in which something is shared out among a group or spread over an area Distribution
a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc Logo
a short and striking or memorable phrase used in advertising Slogan
sentence, phrase, word, or group of words set in large, bold type on a newspaper front page or above a body of text on any page of a newspaper or magazine, or in a printed advertisement Headlines
give or hand over (something) in exchange for money Selling
satisfied by necessities, to cultural, intellectual Needs
Unsatisfied human desires that motivate their actions and enhance their fulfillment when met Wants
an individual or business that purchases the goods or services produced by a business Customers
a person who purchases goods and services for personal use Consumers
a name given by the maker to a product or range of products, especially a trademark Brand Name
a person regarded as likely to succeed or as a potential customer, client, etc Prospects

Marketing Mix Crossword

Type
Crossword
Description

A promotional method that involves the creation of an identity for the business that distinguishes that firm and its products from other firms Branding
Creating a feature or characteristic within a brand that makes it stand out USP
when a percentage mark up is added to the cost of producing a good or service to calculate the selling price Costplus
involves setting a high initial price for a new product in order to recoup costs Priceskimming
involves setting a low initial price for a new product in order to get a foothold in the market and gain market share Pricepenetration
prices are set low for a short period of time to force competitors out of the market predatorypricing
based on the prices charged by competitors, maybe the same or slightly lower, firms will try to compete on other aspects of the marketing mix competitivepricing
occurs when a firm sets a price for the product in order to entice the customer into making a purchase by making it sound cheaper than it actually is psychologicalpricing
the part of the desgn mix other than cost and function aesthetics
the combination of promotional activities that a firm uses in order to create and general sales Promotional mix

Ch. 1 What is Sports and Entertainment Marketing? Crossword

Type
Crossword
Description

shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level Demographics
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments Discretionary income
the locations and methods used to make products available to customers Distribution
some type of performance that people are willing to spend their money and spare time watching Entertainment
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer Gross impression
the creation and maintenance of satisfying exchange relationships Marketing
describes how a business blends the four marketing elements of product, distribution, price, and promotion Marketing mix
the amount that customers pay for products Price
what a business offers customers to satisfy needs Product
ways to make customers aware of products and encourage them to buy Promotion
the number of viewers a program attracts Ratings
using sports to market products Sports marketing
influencing how people choose to spend their time and money on entertainment Entertain Marketing

Marketing Vocabulary Crossword

Type
Crossword
Description

someone who starts a business entrepreneur
An estimate of income an expenditure for a set period of time budget
a complete list of items such as property, goods in stock,or the contents of a building inventory
A person, company, or country that makes, grows, or supplies goods or commodities for sale producer
the process of dealing with or controlling things or people management
the action or business of promoting and sellingproduts or services, including market research and advertising marketing
a regular gathering of people for the purchase and saleof provisions, livestock, and other commodities market
a financial gain profit
of, affecting, or belonging to a particular person rather than to anyone else personal
the activity of profession of producing advertisements forcommercial products or services advertising
a person who purchases goods and services for personal use consumer
activity that supports or provides active encouragement for the futherance of a cause,venture or aim promotion
the selling of goods in large quantities to be retailedby others whole sale price
a person who gives finachal or other support to a person, organazation, cause, or activitypa patron
the onwer of a business, or a holder of property proprietor
is profit one earns on the sale loss vs gain

SSEF4,5,6 vocabulary Crossword

Type
Crossword
Description

Economic system based on private ownership of the means of operation for profit Capitalism
Economic system in which the central government makes all decisions on the production and consumption of goods and services Command economy
The struggle among producers for the dollar of consumers, the rivalry Long sellers to attract consumers while lowering the cost Competition
Person or over not Seshan that uses economic services f person or over notation that uses economic services or commoditives Consumer
Goods that are ultimate rather than use in production of another good consumer good
The removal of some government controls over at market Deregulation
Economic systemsThe method used by S a society to produce and distribute goods and services Economic systems
Using resources in such a way as to Max the production of goods and services Efficiency
The power of the government to take private property and convert it to public use Eminent domain
Concept or idea of fairness in economics Equity
Freedom to prosper within a country without the intervention from the government or the economic author Freedom
Increase the amount of the population over period of time GRowth
The act of redirecting resources from being consumed today so that they may create benefits in the future, the use of assets to earn the income or profit investment
Economic systems in which decisions on production and consumption of goods and services are based on voluntary exchange and markets Market economy
Entitlement program that benefits low income families, some people with disabilities and elderly people in nursing homes Medicaid
National health insurance program that helps pay for health care for people over the age of 65, or who have certain disabilities Medicare
Economic system that combines the free market with very limited government Mixed economy
The cost that is suffered by a third-party as a result of an economic transaction Negative externality
License that gives a inventor of a new product the exclusive right to sell it for a certain period of time Patent
Occurs when the consumption of the production of a good calls a benefit to a third-party Positive externality
The sale or transfer of state owned businesses to an individual Privatization
Value of an output produced Productivity
The force that encourage people and organizations to improve their material well-being Profit motive
Right theoretical search showing in force constructs in the economics for determining how a resource or economic good is used and owned Property
Programs and Stabley S-t by the US government to provide housing for low income families, disabled people, and the elderly Public housing
The business of supplying a common the or ser The business of supplying a commodity or service. Service rendered in public interesr Public services
Financial instrument that represents an ownership of possession in a publicly Financial instrument that represents an ownership of possession in a publicly trade corporation, I created your relationship with the government body, right to ownership as a representative Security

Advertising Vocabulary Crossword

Type
Crossword
Description

Advertising appeal that includes the television and the radio. Audio-Visual
Advertising appeal that uses words like comfort, security, and satisfaction to appeal to a consumer's feelings and move them to buy a product. Emotional
It is a more recent form of advertising appeals because it uses websites to promote the benefits of a product Internet
Advertising appeal that gives the company an immediate rapport with the consumer because the information is coming from a source that they trust or relate to easily Word-of-Mouth
Advertising appeal that convinces the public to use a product because everyone else is doing it Bandwagon
The act of buying or selling in a market. Marketing
The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Advertising
A general appeal to emotion, not intellect Propaganda
The methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause. Propaganda Techniques
Using the words of a famous person to persuade. Testimonial
Using the names or pictures of famous people but not using direct quotes. Transfer
When the product name is repeated at least four times. Repetition
Words that will make you feel strongly about someone or something. Emotional Words
This techniques consists of attaching a negative label to a person or a thing. Name-Calling

MARKETING AND RETAIL VOCABULARY WORDS Crossword

Type
Crossword
Description

What it costs your store to purchase from a supplier. cost
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost. Costorientedpricing
Setting prices based on what customer is willing to pay for. DemandorientedPricing
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store. CompetitionorientedPricing
Method used to deliver advertising messages to the public, such as TV or radio. media
A series of questions asked to a selected group of people. survey
Person who collects money from customers in a retail establishment. Cashier
Person who replenishes shelves in a store. stocker
The exterior of a store generally facing the street including signage and windows. storefront
A period of prolonged recession. Depression
A period of rising prices Inflation
The difference between what consumers want and need and what the available resources are. Scarcity
A program that allows workers to choose their work hours. flextime
The process of selling over the telephone. Telemarketing
Tangible items of monetary value that satisfy needs and wants. goods
The revenue of your store minus all expenses over some period of time. Profit
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock. Inventory
The number of people who will see or hear an advertisement. reach
The percentage of the loan amount that you must pay in interest each year (example 9% per year). Interest Rate
The Steps taken to collect marketing information required to make intelligent business decisions. Market Research
Payments to employees based on hours or days worked. wages
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service. Market
Opinion of customers about a particular aspect of a business, such as a customer service. CustomerSatisfaction
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. Customer Profile
The four basic marketing strategies, called the four Ps: product, place, price, and promotion. Marketing Mix
The projection of probable future sales in units or dollars. Sales Forecasts
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation. Demographics
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations. free trade
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty. Licensing
The process of selling the same product and using the same promotion methods in all countries. Globalization
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government. Trademark
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies. Competition
The sale price of a product; the assumption is that consumers will buy the product with the lowest price. Price competition