MARKETING MANAGEMENT N4: CHAPTER 3 Crossword

Various organisations, persons or institutions who stock the same or nearly the same products
The demand side of the market
The study of the human population
It can be an indication of spending patterns, purchasing habits and cultural relations.
The driving force that impels a person to action
The need for love and to belong to a group
A company like Outsurance appeals to this need
It is an individual determinant of consumer behaviour that is learned and object specific.
It is the way an individual selects, organises and interprets stimuli
It is an example of selective perception where the consumer purposefully avoids exposure to certain stimuli
The type of selective perception where an individual does not interpret the stimuli in the way the marketer intends
A personality type where the person wishes to "move away from others"
The phase of the family lifecycle where the children have reached the adolescent state
The family member who will use or consume the product
Formal and informal groups who influence the behaviour of individuals
The type of reference group that a person aspires to belong to
Step 2 of the purchasing process is the search for...
The feeling of uncertainty a consumer experiences after a purchase transaction
A reason why a customer would feel cognitive dissonance is when the product is...
A type of decision a customer would make when buying durable product such as a car
A type of decision made without purposefully thinking about it
The type of decision made at the till point