Samanyu -Marketing crossword quiz

Goods or services produced by a business
Surveying a small group of a population to gain research insights
_________ pricing. Setting a low price to gain a higher share of a market
. Product _____. Getting customers to buy a product for the first time
The marketing combination of product, price, promotion and place
. Distribution __________. How a business gets its products to the end
Research designed to provide information about opinions, attitudes and behaviours
Any recognizable name, logo or symbol that identifies a produc
Product or brand with a high share of a mature or declining market (4,3)
The group of consumers or customers aimed at by a business (6,6)
Paid-for communication, aimed at informing or persuading
A brand that is owned and promoted by retailers rather than manufacturers (3-5)
Marketing promotion that relies on word-of-mouth or online networks to spread the message
The part of the marketing mix that focuses on where a firm’s products are sold
what people value, their attitudes, and their life-styles are all a part of this strategy