Marketing Communication Crossword

What does I, stand for in IMC
What is promotion
A small advertisement for a laptop computer in a financial journal draws more leads than a large ad in the Sunday papers. This may be attributed to
The process of seller speaking directly to buyer is known as
A sign in a shop doorway reading ‘Buy one, get one free. Offer ends Friday,’ is an example of
Advertising is defined as ‘any paid form of …………. presentation of ideas, goods or services by an identified sponsor.’
‘Stimulating selective demand’ means
Consumers who tend to rely on impersonal or scientific information sources are called
The practice of marketing to the members of the distribution channel is called
The practice of promoting to consumers in order to create a demand for a product so that intermediaries will be motivated to handle it is called
The notion of marrying together the various promotional tools to achieve best cost-benefit is called
Consistency is not regarded as an important characteristic of IMC. (True/False)
Which of these is a possible disadvantage of IMC?
Internal and external communications should be:
Employees should play an integral role in the development of IMC. (True/False)
When planning marketing communications, events are scheduled:
Advertising and sales promotion typically dominate promotion during
In responding to promotional messages, customers evaluate
The person who co-ordinates agency activity with the client company’s marketing functions, often providing strategy input, is the
Promotional activities using media are called