Type
Word Search
Description

TELEPHONE INTERVIEW
SURVEY
SOCIOECONOMIC STATUS
SISTUATION ANALYSIS
SECONDARY INF0
SECONDARY DATA
SALES FORECAST
RESEARCH OBJECTIVE
RESEARCG DESIGN
RELIABLE
RELEVANT VARIABLES
QUALITATIVE METHODS
QUALITATIVE DATA
PRIMARY DATA
PROTOTYPE
PROJECTION
PREDICITION
PILOT STUDY

Research Methodology Crossword

Type
Crossword
Description

What research paradigm is based on the pragmatic view of reality? mixed
What is the opposite of a variable? constant
The strongest evidence for causality comes from which research method? experimental
An integrated statement of and justification for the technical decisions involved in planning a research project research design
Data that is typically descriptive qualitative
Data that can be measured quantatitive
What form of data is collected in empirical research? primary
Research with no prior knowledge exploratory
Avoids metaphysical concepts e.g. truth, reality pragmatism
Research that describes what is happening descriptive
Research that describes the relationship between variables explanatory
What type of research forecasts future phenomena? predictive
What type of research uses findings from existing works? theoretical
The quality of being logically and factually sound validity
This refers to the consistency of a research study or measuring test reliabilty
The extent of a relationship or associations between variables but the relationship is non-casual correlational
Casual relationships between two or more variables experimental
A quantitative way of collecting data that is not an interview questionnaire
The repeatability of a set of results reliability
What type of research provides the strongest evidence about cause and effect relationships? experimental

Nature Of Science Crossword

Type
Crossword
Description

In science, (blank) can also involve the recording of data via the use of instruments Observation
An (blank) is a logical interpretation based on what scientists observe. Inference
consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses. Scientific Method
variables that the experimenter changes independent variable
variable being tested in a scientific experiment Dependent Variable
is an experiment or observation designed to minimize the effects of variables other than the independent variable. control
an idea or explanation that you then test through study and experimentation. hypothesis
final process of the basic scientific method Conclusion
"a method of investigation involving observation and theory to test scientific hypotheses." analysis
which serves to either support or counter a scientific theory or hypothesis. Evidence
researcher subjectively gathers information that focuses more on the differences in quality than the differences in quantity, qualitative
of, relating to, or expressible in terms of quantity Quantitative

Collection and organization of data Crossword

Type
Crossword
Description

A type of data that is collected by the investigator Primary data
Data already collected by others Secondary data
A Method of collecting Primary data starting with P Personal Interviews
A method of collecting Primary data starting with M Mailing Questionnaire
A method of collecting Primary data starting with T Telephonic Interviews
A method of collecting Secondary data starting with P Published Sources
A method of collecting Secondary data starting with U Unpublished Sources
A type of Unpublished source which has a homonym with something related to milk Diary
A type of published source which you see everyday Newspaper
A type of survey starting with C Census
A type of survey starting with S Sample
Whole Population counted Census
Representative group of universe Sample
Commissioner of Census Chandra Mouli
Oldest census collection agency NSSO
Census agency at Delhi CSO
Census agency Headquarter at Mumbai CMIE

Chapter 7: The Marketing Plan Crossword

Type
Crossword
Description

– business that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user. Small business marketing
the process of locating and describing potential customers Market analysis
the combination of product/service, pricing, promotion, and distribution activities Marketing mix
a description of potential customers in target market Customer profile
the gathering, processing, interpreting, and reporting of market information. Marketing research
market information that has been previously compiled Secondary data
new market information that is gathered by the firm conducting research Primary data
a group of customers or potential customers who have purchasing power and unsatisfied needs Market
the division of a market into several smaller groups with similar needs Market segmentation
the parameters used to distinguish one form of market behavior from another. Segmentation variables
specific characteristics that distinguish market segments according to the benefits sought by customers Benefit variables
specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors Demographic variables
a strategy that defines the total market as the target market Unsegmented strategy
a strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multi-segment strategy
a strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment Single-segment strategy
a prediction of how much of a product or service will be purchased within a given market during a specified time period Sales forecast
a forecasting method in which all potential buyers in a target market’s submarkets are identified and the estimated demand is added up Buildup process
a forecasting method in which sales is the estimated variable. Direct forecasting
a forecasting method in which variables related to sales are used to project future sales Indirect forecasting
a forecasting method that begins with a large-scope variable and works down to the sales forecast Breakdown process

Research Methods Crossword

Type
Crossword
Description

Section of a research paper that discusses the literature used and is organized through themes Literature Review
Section of a research paper that introduces the topic and tells of its importance introduction
Type of sampling sometimes known as grab, accidental, or opportunity sampling Convenience
Sampling used for hard-to-reach populations snowball
A condition to causality where the IV comes before DV Time Order
Results when a scale produces consistent results Reliability
Part of the methods sections that explains how to go about collecting data Procedure
Also known as a questionnaire Survey
Data that is open ended, in-depth, and insight-oriented Qualitative
This has to be present in an experiement Intervention
Level of measurement where distance has no meaning Interval
Type of survey involving closed ended questions with forced choices Structured
Observation where researchers remains apart from the observed Pure
People tend to change behavior when they know they are being observed Reactivity
Data that is consistent and standardized and uses large samples in its research Quantitative
Type of criterion validity that has the ability to predict future events Predictive
Only chance determines which elements will make it into the sampe Random

Market Research Crossword

Type
Crossword
Description

The process of gathering, recording, analyzing, and reporting info. regarding customers or potential customers Market Research
Facts discovered in the market research process Data
Facts collected for the first time for the problem under study Primary Data
A series of questions asked to a select and representative group of people to obtain quantitative data Survey
An information-gathering technique that involves watching people by using other people or by using a camera Observation
A small group of 8-15 people who provide qualitative data through their opinions about a business, its product, or other issues under the direction of a discussion leader Focus Group
The number of people questioned for a survey Sample Size
Facts that have been collected previously for a purpose other than the problem being studied Secondary Data
Research that is used to discover consumer info whose validity can then be assessed with quantitative research questions Qualitative Research
Research often used to answer questions about quantities and amounts using a large sample of consumers Quantitative Research

The Marketing Plan- Chapter 7 Crossword

Type
Crossword
Description

An evaluation process that encompasses market segmentation, marketing research, and sales forecasting Market*Analysis
Basic physical product/service that delivers the benefits Actual*Product
(_____ to Forecasting) Unique new business circumstances ; Lack of familiarity with quantitative methods ; Lack of familiarity with the forecasting process Limitations
A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multisegment*strategy
Specific characteristics that describe customers and their purchasing power Demographic*Variables
A strategy that recognizes the existence of several distinct segments but focuses on only the most profitable segment Single*Segment
A prediction of how much of a product or service can be sold within a market in a defined period of time Sales*Forecast
The gathering, processing, reporting, and interpreting of market information Marketing*Research
The parameters used to distinguish one form of market behavior from another for the purpose of market segmentation Segmentation*Variables
Use of sales as the predicting variable Direct*Forecasting
Conditions that make forecasting more _____; 1) new venture, 2) limited managerial experience, 3) poor understanding of forecasting techniques Difficult
Specific characteristics that distinguish market segments according to the benefit sought Benefit*Variables
Entrepreneurs may have strong production skills and weak marketing skills Production*Focus
A description of potential customers in a target market Customer*Profile
Fundamental benefit or solution sought by customers Core*Product
All potential buyers in various submarkets are identified and then the estimated demand is added up (bottom up) Buildup*process
A type of competitive strategy in which cost and differentiation-based advantages are achieved within narrow market segments Focus*Strategy
Marketing*Ingredients: A group of (1) customers or potential customers who have (2) purchasing power and (3) unsatisfied needs
conditions that make forecasting ______; 1)established business, 2) experienced manager, 3) entrepreneur familiar with forecasting techniques Easier
Small*Business*Marketing: Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user and that satisfy the targeted user
Augmented*Product: Basic product/service plus extra or unsolicited benefits to the consumer
Interpreting: the final step in the marketing research process
Sales*Oriented: Favors product sales over production efficiencies and customer preferences
Unsegmented*Strategy: (Mass Marketing), A strategy that defines the total market as the target market
Market*Segmentation: The division of a market into several smaller customer groups with similar needs
Indirect*Forecasting: Use of related variables related to sales as proxies to project future sales
Product*Oriented: Emphasizes development of the product and production efficiencies over other activities
(chain-ratio method) Forecasting begins with a macro-level variable and works down to the sales forecast Starting*Point
All marketing efforts begin and end with customers. The focus is on consumers’ needs, which is most consistent with long-term success of the firm Customer*Oriented
A method for collecting primary data that includes surveys, personal interviews, and experiments Questioning

Market Research Word Search

Type
Word Search
Description

Quantitative
Qualitative
Sales Reports
Trade Journals
Internet
Surveys
Interviews
Focus groups
Observations
Questionnaires
After sales
Secondary research
Primary research
Customer needs
Market reseach

Chapter 2: Crossword Puzzle

Type
Crossword
Description

Group of people with certain specific characteristics Population
A group of people who represent a larger population Sample
A sample that accurately reflects the characteristics Representative sample
A written set of questions to be answered by a research participant Questionnaire
A survey method in which a trained researcher ask questions and record the answers Interview
Research method in which people respond to questions Survey
Facts or statistics Data
Questions a person must answer by choosing from a limited, set of responses Closed ended questions
Questions a person is to answer in his or her own words Open ended questions
Intensive study of a single group Case study
Research that takes place in a natural setting Field research
Using precollected information for data collection and research purposes Secondary analysis
The belief that events occur in predictable ways Causation
A characteristic that is subject to change Variable
A characteristic that can be measured numerically Quantitative variable

research methods Word Search

Type
Word Search
Description

hawthorn effect
social facts
validity
reliability
documents
official statistics
case study
hypothesis
experiment
data
sampling
questionnaires
interview
participant observation
qualitative
quantitative
ethnography
triangulation
pet
theoretical
ethical
practical
interpretivist
positivist