Marketing Crossword

The process of planning, pricing, promoting, selling, and distributing goods, services, and ideas.
Process of deciding how to get goods in customers’ hands
Based on: Cost of producing/ marketing the product, what competitors charge for the same product, how much customers are willing to pay
Developing, maintaining, improving, and sometimes deleting a product in response to customer needs and wants.
Buys/ pays for the product or service.
Uses the good or service
The added value to a product (5 forms)
Tangible items that have monetary value and satisfy the needs and wants of consumers
Intangible items that have monetary value and satisfy the needs and wants of consumers
All people who share similar needs and wants and who have the ability to purchase products
A group of people identified as those most likely to become customers.
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn a profit.
A place where customers can buy a product
Having the product available at a certain time of the year or a convenient time of day.
The exchange of a product for some monetary value.
Involves communication with the consumer
Includes 4 basic marketing strategies called the 4 P’s.
Refers to activities related to advertising, personal selling,sales promotion, and publicity.
Deciding what product to make, how to package it, what brand name to use, and what image it will Project.
What is exchanged for the product; reflect what customers are willing and able to pay