Media Persuasion Techniques Crossword

Uses scientists, doctors, professors, lawyers, and other professionals to lend their credibility to the product
places product in an ideal place at the right time
Endorses the product through personal experience of those who have benefitted from them.
Repeats words, sounds, or images to reinforce the benefit of the product.
Selects only favorable evidence and deliberately provides false context to lead consumers to a desired conclusion or misleading impression about the product
Persuades consumers to buy a product by promising something else in return, such as a discount, rebate, coupon, or free gift. This also includes sales, contests, and special offers
Uses “regular people” to sell the product on the assumption that consumers will relate to and believe in people who look and act like themselves.
Gains the trust of consumers to by using scientific props such as charts, graphs, statistics, or lab coats to “prove” the benefit of the product.
Implies a link between a product desired by the target audience such as fun, pleasure, beauty, etc. leading consumers to believe that if they purchase the product they will experience the same outcomes.
Uses a famous person to draw extra attention and imply a level of prestige or importance for the product.
Uses creative phrasing to downplay potential negative effects associated with the product.
Suggests that to fit in consumers must purchase the product. Urges consumers to participate like everyone else.
Attracts consumers through laughter/jokes and instills a positive emotion in viewers which they may then transfer to/associate with the product in the future.
Hypes a product by including inflammatory language: superlatives (greatest, best, fastest); comparatives (more, better than, fewer calories); and hyperbole/exaggeration (amazing, incredible, forever).