Branding Crossword

What is the name, term, desgin, or symbol that identifies a business or organization and the product that they offer
__________ identify the business and reflects quality, value, and reliability
What is a connote quality and reliability for a particular product?
A ______________ is the word. group of words, letters, or numbers of a brand that can be spoken
A _______________ is a symbol, desgin, or distinctive coloring or lettering that identifies a brand
What is the legal name under which a company or division of a corporation does business?
___________ is a brand mark with humna form or characteristics
What is given legal protection by the federal government and noted by the trademark symbol?
What is owned and initiated by manufactures and also called producer brands?
What is owned and initiated by wholesalers and retailers and also called private brands, store brands, or dealer brands?
_________ represent a general product category and do not carry a company or brand name
______________ is a branding strategy that uses an exisiting brand name for an improved or new product in the product line
What reduces risk of new product failure?
What over-extends a product line that can cause brand dilution?
______________ is the legal authorization by trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee