Marketing vocabulary Crossword

Information about what consumers want or need
A group of customers of similar age, income level and social group
The percentage of sales a company has
Description of a typical customer
Things people buy for their own use
Introduction of a product to the market
Length of time people continue to buy a product
Length of time people continue to buy a product
How much a company thinks it will sell in a period
A programme of advertising activities over a period, with particular aims
How much a company wants to sell in a period
An amount of money available for advertising during a particular period
Something expensive compared to other products of the same type
Alter a product or service to change the way that people think about it
The combination of products that a company has to offer
A market filled so completely that no more products can be added
Start selling goods or services in a new market
Set of products made by a company