SEM Chapter 6 Crossword

high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field
the name, symbol, logo, word, or design (or a combination of these elements) that identifies a product, service, or company
incentives received in addition to a base salary
a well-known name and/or symbol established by one company and sold for use by another company to promote its products
a voluntary organization through which the nation's colleges and universities govern their athletics programs
uses low pricing to help capture a large market share early
a strategy used by a company to differentiate its products or services from its competitors' products or services
features added to the basic product to satisfy additional needs and wants with a single purchase
items offered in addition to the product to make it more attractive to the target market
four stages of a product including introduction, growth, maturity, and decline
a group of similar products with slight variations to satisfy the different needs of consumers
a new product's final form and its total assorted features, including the brand name, the various products offered under the brand, and the packaging
introduces new products at a very high price
the legal protection of words and symbols used by a company