Sports Marketing Mid-Term Vocab Crossword

The bottom and most basic level of the sports event pyramid
The peak of the sports events pyramid
Sports Goods, Apparel, Athletic Shoes and Sport-related Products acronym
This term is used to represent the number of times that each dollar will be spent before it "leaks out"
When you incorporate a sports overlay into the marketing program for a non-sports product (_____ - based)
Attempting to capitalize on an existing official relationship in marketing (____ - based)
When you are officially aligned with sports properties (____ - based)
When you have an official relationship, and are selling sports products (______ - based)
The four controllable variables that are manipulated in an effort to achieve objectives (no space)
When you utilize the multiple smaller TV networks for your marketing efforts
Paid placement of products/goods on TV and in movies
The party that provides compensation in order to be officially associated with a property
The property providing value by virtue of association
Strategic efforts to support and enhance a sponsorship
This form of marketing creates a false impression of association with a property
The owner of the properties that are designated in a contract of intellectual property
This person doesn't own the intellectual property but has been granted permission to use it
Intellectual property which is used to distinguish goods and services of one organization from another and that has been protected