Chapter 1 Marketing Terms Crossword

Involves the locations and methods used to make products available to customers.
The number of times per advertisement, game or show that a product or service is associated with an athlete, team, or entertainer.
Common characteristics of a group, such as age, marital status, gender, and income level.
Ways to make customers aware of products and encourage them to buy
The creation and maintenance of satisfying exchange relationships
Some type of performance that people are willing to spend their money and spare time watching.
What a business offers customers to satisfy needs.
The number of viewers a program attracts.
Describes how a business blends the four marketing elements of product, distribution, price, and promotion.
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
Using sports to market products
Influencing how people choose to spend their time and money on entertainment.
The amount that customers pay for products