shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level
Demographics
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments
Discretionary income
the locations and methods used to make products available to customers
Distribution
some type of performance that people are willing to spend their money and spare time watching
Entertainment
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Gross impression
the creation and maintenance of satisfying exchange relationships
Marketing
describes how a business blends the four marketing elements of product, distribution, price, and promotion
Marketing mix
the amount that customers pay for products
Price
what a business offers customers to satisfy needs
Product
ways to make customers aware of products and encourage them to buy
Promotion
the number of viewers a program attracts
Ratings
using sports to market products
Sports marketing
influencing how people choose to spend their time and money on entertainment
Entertain Marketing