Type
Crossword
Description

shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level Demographics
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments Discretionary income
the locations and methods used to make products available to customers Distribution
some type of performance that people are willing to spend their money and spare time watching Entertainment
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer Gross impression
the creation and maintenance of satisfying exchange relationships Marketing
describes how a business blends the four marketing elements of product, distribution, price, and promotion Marketing mix
the amount that customers pay for products Price
what a business offers customers to satisfy needs Product
ways to make customers aware of products and encourage them to buy Promotion
the number of viewers a program attracts Ratings
using sports to market products Sports marketing
influencing how people choose to spend their time and money on entertainment Entertain Marketing

MARKETING AND RETAIL VOCABULARY WORDS Crossword

Type
Crossword
Description

What it costs your store to purchase from a supplier. cost
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost. Costorientedpricing
Setting prices based on what customer is willing to pay for. DemandorientedPricing
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store. CompetitionorientedPricing
Method used to deliver advertising messages to the public, such as TV or radio. media
A series of questions asked to a selected group of people. survey
Person who collects money from customers in a retail establishment. Cashier
Person who replenishes shelves in a store. stocker
The exterior of a store generally facing the street including signage and windows. storefront
A period of prolonged recession. Depression
A period of rising prices Inflation
The difference between what consumers want and need and what the available resources are. Scarcity
A program that allows workers to choose their work hours. flextime
The process of selling over the telephone. Telemarketing
Tangible items of monetary value that satisfy needs and wants. goods
The revenue of your store minus all expenses over some period of time. Profit
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock. Inventory
The number of people who will see or hear an advertisement. reach
The percentage of the loan amount that you must pay in interest each year (example 9% per year). Interest Rate
The Steps taken to collect marketing information required to make intelligent business decisions. Market Research
Payments to employees based on hours or days worked. wages
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service. Market
Opinion of customers about a particular aspect of a business, such as a customer service. CustomerSatisfaction
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. Customer Profile
The four basic marketing strategies, called the four Ps: product, place, price, and promotion. Marketing Mix
The projection of probable future sales in units or dollars. Sales Forecasts
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation. Demographics
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations. free trade
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty. Licensing
The process of selling the same product and using the same promotion methods in all countries. Globalization
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government. Trademark
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies. Competition
The sale price of a product; the assumption is that consumers will buy the product with the lowest price. Price competition

Review Marketing Terms Worksheet

Type
Matching Worksheet
Description

Involves the locations and methods used to make products available to customers Distribution
Common characteristics of a group, such as age, marital status, gender, and income level Demographics
What a business offers customers to satisfy needs Product
Influencing how people choose to spend their time and money on entertainment Entertainment Marketing
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer Gross Impression
Ways to make customers aware of products and encourage them to buy them Promotion
The creation and maintenance of satisfying exchange relationships Marketing
Some type of performance that people are willing to spend their money and spare time watching Entertainment
The number of viewers a program attracts Ratings
Describes how a business blends the four marketing elements of product, distribution, price, and promotion Marketing Mix
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses Discretionary Income
Using sports to market products Sports Marketing
The amount that customers pay for products Price

Sports and Entertainment Marketing Word Search

Type
Word Search
Description

ANCILLARY PRODUCT
CHANNEL OF DISTRIBUTION
COMPETITION
CONSUMER LOYALTY
CONSUMERS
COPYRIGHT
CORE PRODUCT
CROSS-PROMOTION
DEMOGRAPHICS
DISCRETIONARY INCOME
ECONOMICS
ENDORSEMENT
GDP
KINETOSCOPE
MARKETING CONCEPT
MARKETING MIX
NEEDS
PIRACY
PRODUCT
PRODUCT TIE-IN
PROFIT
PROMOTION
RISK MANAGEMENT
RISKS
ROYALTY
SPONSORSHIP
SYNERGY
TARGET MARKET
VENDORS
WANTS

Ch. 1 What is Sports and Entertainment Marketing? Word Search

Type
Word Search
Description

Sports marketing
Ratings
Promotion
Product
Price
Marketing mix
Marketing
Gross impression
Entertainment marketing
Entertainment
Distribution
Discretionary income
Demographics

Marketing Basics Crossword

Type
Crossword
Description

the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants Marketing
the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants SportsMarketing
Goods and Services Product
the idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals MarketingConcept
One that buys goods or services Customers
An ardent devotee; an enthusiast Fan
the repeat purchasing of a good or service by a consumer Loyalty
when an individual reacts to events that occur to the team or player as if the events happened to him or her. Identification
the potential customers with shared needs who have the desire and ability to buy a product Market
statistics that describe population in terms of personal characteristics Demographics
a combination of four basic strategies known as the 4 P’s — product, price, place, and promotion MarketingMix

Marketing Vocabulary Crossword

Type
Crossword
Description

Someone who starts a business. Entrepreneur
The process of dealing with or controlling things or people. Management
The action or business of promoting and selling products or services,including market reasearch. Marketing
Obtain a financial advantage or benefit,especially from an investment. Profit
Caused by a change in the exchange rate. Loss vs. Gain
Advertise or promote. Market
People employed in an organization or engaged in an organized undertaking such as military service. Personnel
The activity or profession of production get advertisements for commercial products or services. Advertising
The action of raising someone to a higher position or rank or the fact of being so raised. Promotion
A complete list of items such as property,goods in stock,or contents of a building. Inventory
An estimate of income and expenditure for a set period of time. Budget
A person who purchases goods and services for personal use. Consumer
A person,company,or country that makes,gross,or supplies goods or commodities for sale. Producer
A person who gives financial or other support to a person. Patron
A person that'll charge a price somewhat higher than the customer payed to the producer. Whole Sale Price

Business Management Crossword

Type
Crossword
Description

a person who is the exclusive owner of a business. they are entitled to keep all profits for themself after tax has been paid, but has unlimited liability (2 words) sole trader
the market where the initial shares of a public company are first floated (2 words) primary market
a market with a decline and a drop in share prices and demand (2 words) bear market
the name for the Hong Kong stockmarket index (2 words) hang seng
the availability of liquid assets to a market or company (1 word) liquidity
__ is the share price of a share when it is floated on the secondary market (2 words) public float
a person who sets up a business(es), taking on the financial risks in hope of profit (1 word) entrepreneur
the 4 P's of marketing include price, placement, product and ____ (1 word) Promotion
companies like McDonald's are known as ____ (1 word) franchises
you can earn an income from shares by either selling stock, or receiving ___ (plural, 1 word) dividends
a stock in a corporation which has a great reputation, is reliable and operates well (plural, 3 words) blue chip stocks
the Australian share market (abbreviated) ASX

Marketing Crossword

Type
Crossword
Description

The process of planning, pricing, promoting, selling, and distributing goods, services, and ideas. Marketing
Process of deciding how to get goods in customers’ hands Channel Management
Based on: Cost of producing/ marketing the product, what competitors charge for the same product, how much customers are willing to pay Pricing
Developing, maintaining, improving, and sometimes deleting a product in response to customer needs and wants. Product Service Management
Buys/ pays for the product or service. Customer
Uses the good or service Consumer
The added value to a product (5 forms) Utility
Tangible items that have monetary value and satisfy the needs and wants of consumers Goods
Intangible items that have monetary value and satisfy the needs and wants of consumers Services
All people who share similar needs and wants and who have the ability to purchase products Market
A group of people identified as those most likely to become customers. Target Market
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn a profit. Marketing Concept
A place where customers can buy a product Form Utility
Having the product available at a certain time of the year or a convenient time of day. Time Utility
The exchange of a product for some monetary value. Possession Utility
Involves communication with the consumer Information Utility
Includes 4 basic marketing strategies called the 4 P’s. Marketing Mix
Refers to activities related to advertising, personal selling,sales promotion, and publicity. Promotion
Deciding what product to make, how to package it, what brand name to use, and what image it will Project. Product
What is exchanged for the product; reflect what customers are willing and able to pay Price

Economics Crossword Puzzle

Type
Crossword
Description

the study of how people seek to satisfy their needs and wants by making choices Economics
physical objects such as clothes or shoes Goods
actions or activities that one person performs for another Services
the method used by a society to produce and distribute goods and services Economic system
the income people receive for supplying factors of production, such as land, labor, or capital Factor payments
economic system in which decisions on production and consumption of goods and services are based on voluntary exchange in markets Market Economy
the study of the behavior and decision making of entire economies Macroeconomics
the study of the economic behavior and decision making of small units, such as individuals, families, and businesses. Microeconomics
government aid to the poor Welfare
the desire to own something and the ability to pay for it Demand
the change in consumption resulting from a change in real income Income Effect
a good that consumers demand less of when their incomes increase Inferior Good
the amount of goods available Supply
tendency of suppliers to offer more of a good at a higher price Law of Supply
a factor that can change Variable
the point at which quantity demanded and quantity supplied are equal Equilibrium
a maximum price that can be legally charged for a good or service Price Ceiling
a minimum price for a good or service Price Floor
a market dominated by a single seller Monopoly
the right to sell a good or service within an exclusive market Franchise
a government-issued right to operate a business License
a business owned and managed by a single individual Sole proprietorship
the legally bound obligation to pay debts Liability
a business organization owned by two or more persons who agree on a specific division of responsibilities and profits Partnership
all nonmilitary people who are employed or unemployed Labor Force
labor that requires specialized skills and training Skilled Labor
labor that requires advanced skills and education Professional Labor
objects that have value in themselves and that are also used as money Commodity Money
objects that have value because the holder can exchange them for something else of value Representative Money
an institution for receiving, keeping, and lending money Bank
a required payment to a local, state, or national government Tax
income received by a government from taxes and nontax sources Revenue
Old-age, survivors, and disability insurance (OASDI) Social Security
the use of government spending and revenue collection to influence the economy Fiscal Policy
fiscal policies, like higher spending and tax cuts, that encourage economic growth Expansionary Policies
fiscal policies, like lower spending and higher taxes, that reduce economic growth Contractionary Policies

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media