Review Marketing Terms Worksheet

Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
What a business offers customers to satisfy needs
Influencing how people choose to spend their time and money on entertainment
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Ways to make customers aware of products and encourage them to buy them
The creation and maintenance of satisfying exchange relationships
Some type of performance that people are willing to spend their money and spare time watching
The number of viewers a program attracts
Describes how a business blends the four marketing elements of product, distribution, price, and promotion
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
Using sports to market products
The amount that customers pay for products