Brand Strategy Crossword

The way a company manages, organises and markets its brands
when a company has varied products and offerings but markets them with their own identities.
Google's parent company
The part of marketing that can affect how much or how little marketing the company can do
Type of strategy where there is a singular brand approach that is used across all the brands
The company itself is the brand, and its products or services are subsets of the main brand
Type of brand strategy consisting of the creation of sub-brands with their own identity for certain business units under a parent brand, which are grouped together adding prestige and credibility.
An example of branded house
Well known FMCG business
Type of structure where the brand's name is acknowledged first, followed by the masterbrand.
The company uses the company name as a brand for all the products across diverse categories
Example of endorsed brand