Media Ratings and Target Marketing Crossword

Dividing the viewing public into homogeneous groups called ________
Type of error similar to public opinion polling, ratings also have margins of error built into them
The error that recruits subjects
look at the size of specific subgroups based upon certain basic social features of audience
_________ meters measures TV set tuning
measure the popularity of the program in terms of the number and proportion of viewers
measures broadcast radio
Errors by sampling households instead of individual viewers.
purpose of ratings provide advertisers and television programmers with an estimate of the ________
measures television and cable television ratings