Type
Word Search
Description

ego
assault
distrust
appeal
objective
budget
announcer
incident
technique
consumer
predict
consequence
persuade
false
passenger
comparison
compare
inform
advertising
report
officer
figure
profit
misleading
claim
united
product
market
appear

Advertising Vocabulary Crossword

Type
Crossword
Description

Advertising appeal that includes the television and the radio. Audio-Visual
Advertising appeal that uses words like comfort, security, and satisfaction to appeal to a consumer's feelings and move them to buy a product. Emotional
It is a more recent form of advertising appeals because it uses websites to promote the benefits of a product Internet
Advertising appeal that gives the company an immediate rapport with the consumer because the information is coming from a source that they trust or relate to easily Word-of-Mouth
Advertising appeal that convinces the public to use a product because everyone else is doing it Bandwagon
The act of buying or selling in a market. Marketing
The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Advertising
A general appeal to emotion, not intellect Propaganda
The methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause. Propaganda Techniques
Using the words of a famous person to persuade. Testimonial
Using the names or pictures of famous people but not using direct quotes. Transfer
When the product name is repeated at least four times. Repetition
Words that will make you feel strongly about someone or something. Emotional Words
This techniques consists of attaching a negative label to a person or a thing. Name-Calling

Persuasion techniques Word Search

Type
Word Search
Description

repetition
propaganda
prizes
plain folks appeal
persuasion
overgeneralization
name calling
must have
misleading claims
loaded words
jingle
puffery
hype
humor
games and activities
federal trade commission
fear
facts and figures
endorsement
emotional appeal
claim
circular reasoning
caveat emptor
cause and effect fallacy
card stacking
call to action
bias
bandwagon
association
argument
advertisement

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Marketing Vocabulary Crossword

Type
Crossword
Description

Someone who starts a business. Entrepreneur
The process of dealing with or controlling things or people. Management
The action or business of promoting and selling products or services,including market reasearch. Marketing
Obtain a financial advantage or benefit,especially from an investment. Profit
Caused by a change in the exchange rate. Loss vs. Gain
Advertise or promote. Market
People employed in an organization or engaged in an organized undertaking such as military service. Personnel
The activity or profession of production get advertisements for commercial products or services. Advertising
The action of raising someone to a higher position or rank or the fact of being so raised. Promotion
A complete list of items such as property,goods in stock,or contents of a building. Inventory
An estimate of income and expenditure for a set period of time. Budget
A person who purchases goods and services for personal use. Consumer
A person,company,or country that makes,gross,or supplies goods or commodities for sale. Producer
A person who gives financial or other support to a person. Patron
A person that'll charge a price somewhat higher than the customer payed to the producer. Whole Sale Price

Mapeh Activity Word Search

Type
Word Search
Description

Health
Human voice
Bound flow
free flow
Speed
Voice production technique
Printmaking
Wise consumer
Comparison shopping
Stencil
Data collection
Spattering
Print
Flow
Force
Time
Bargaining
Stenciling
Budgeting
Timbre

◁Marketing Vocabulary▷ Crossword

Type
Crossword
Description

Your product must appeal to different demographics, or types of _______s. △ Consumer
Someone who would be considered a businessman could also be called an ______. △ entrepreneur
_______ consists of advertising and promoting a product. △ marketing
Bosses are often chosen for their good ____ skills.△ management
____ is a large part in promoting a product. △ advertising
Knowing your consumer is key in ____ of a product. △ promotion
A business has to acquire a stock of items, or an ______. △ inventory
The business runs on a strict _____. △ budget
The company made a large ___ after selling tons of their items. △ profit
A ____ manufactures goods for the public. △ producer
Many independent companies rely on ______s to fund their companies. △ patron
The cost of an item sold by a wholesaler is considered the _____. △ whole sale price
The _______ owned many businesses and properties. △ proprietor
The company reviewed its _____ for the year. △ loss vs gain
The product was sold to many different ______s. market
The employees were considered ________. △ personnel

Logical Fallacies Crossword

Type
Crossword
Description

Comparing two things as though they are actually alike when they have key features that are different. False Analogy
The fallacy of composition arises when one infers that something is true of the whole from the fact that is true of some part of the whole Fallacy of Composition
Assuming casual relationships between two events based solely on the two events happening close in time, or "after this, therefore because of this." False Cause Fallacy
"Domino theory" and "ripple affect" aka one thing leads to another Slippery slope
Attacking someone personally while criticizing them in a totally different arena Ad hominem
Purposely misinterpeting or mistaking an opponents argument as a way to make it easier to denigrate or attack Straw Man Fallacy
Bringing up irrelevant issues that have more emotional appeal than the real issues in order to divert attention away from the point Red Herring
Claiming that a statement/argument is more valid because it comes from an authority figure Appeal to Authority
Claiming that a position is valid because it hasn't been proven wrong Ad Ignorantium
Claiming that the majority opinion must be the correct opinion Ad Populum

Careers Word Search

Type
Word Search
Description

IT Business Analyst
Internet Marketer
Hotel General Manager
Health Service Manager
Communications Officer
Budget Analyst
CPA
Stockbroker
Retail Manager
Personal financial advisor
Insurance claims clerk
Human Resource Manager
Economist
Data Entry
Credit Analyst
Loan Officer
Bank Teller
Auditor
Accountant
Accounting Clerk

Marketing Terms From Chapter 6-9 Crossword

Type
Crossword
Description

a method of examining businesses swot analysis
advertising that appeals to the consumer's feelings emotional appeals
coverage by the media publicity
the return of the partial amount of the purchase price after the product has been bought rebate
advertising thats delivered to potential consumer by hand or mail directtohome advertising
a person whos responsible for the wording and to promote the product copywriter
celebrities has these endorsement
advertising that focuses on practical aspects of the product rational appeals
stories ready to be printed by newspapers and magazines press releases
aimed at a specific type of comsumers targeted campaigns
a potential consumer's realization that a company is on the market brand awareness
a companys trademark picture logo
a companies saying slogan
the companies identity brand
when you go to a store to buy nice clothes but your also supporting the.. brand name
its a secret private label
making the company bigger brand extension
when two or more companies to support one another brands in certain business ventures cobranding
the shape or colour or package of the product proprietary design
a company that ensures that its products are different then their competitors product differentiation
a market strategy positioning
a specific consumer segment target positioning
positive brand recognition brand equity

Vaping Crossword

Type
Crossword
Description

A highly addictive substance in any form and is commonly vaped. Nicotine
________ is the use of high-tech, advanced electronic devices such as electronic cigarettes (e-cigarettes), Vaping
Appealing flavorings are a marketing endeavor to attract adolescents, disguise harsh tobacco, and facilitate nicotine _________. Addiction
Flavorings/________ were among the 3 most commonly reported reasons for e-cigarette use among teenagers Taste
______ adults encompass over 20% of the population in the United States. young
58.8% of _____ school students in 2015 reported using e-cigarettes and additionally combustible tobacco products. high
During adolescence while the _____ is developing, nicotine can result in addiction and harmful consequences such as behavioral and cognitive impairments, memory issues, inattention, and executive function impairments. Brain
E-cigarette use among middle and high school students _______, rising from approximately 660,000 to 2 million students. Tripled
The vaping culture of using non–cigarette tobacco and electronic nicotine delivery systems (ENDS) is the latest ______ among adolescents and young adults. trend
Only 10% of the adolescent research participants stated they were using e-cigarettes in an attempt to ______ smoking regular cigarettes. Quit
Almost half a million people ____ each year in the U.S. because of tobacco use through cigarettes making it this nations greatest cause of preventable death. Die
These products appear to replicate the appearance of an extended flash drive or stick and are popular among adolescents and young adults JUUL
Reasons reported for using-curiosity, taste, and belief that cigarettes are _____ harmful than other tobacco products. less
Everyday more than 3200 children aged 18 years or younger ______ their first cigarette. smoke