Marketing Mix Crossword
This printable crossword puzzle on the topic of Economics & Business has 10 clues. Answers range from 3 to 20 letters long. This crossword is also available to download as a Microsoft Word document or a PDF.
Description
A promotional method that involves the creation of an identity for the business that distinguishes that firm and its products from other firms
Creating a feature or characteristic within a brand that makes it stand out
when a percentage mark up is added to the cost of producing a good or service to calculate the selling price
involves setting a high initial price for a new product in order to recoup costs
involves setting a low initial price for a new product in order to get a foothold in the market and gain market share
prices are set low for a short period of time to force competitors out of the market
based on the prices charged by competitors, maybe the same or slightly lower, firms will try to compete on other aspects of the marketing mix
occurs when a firm sets a price for the product in order to entice the customer into making a purchase by making it sound cheaper than it actually is
the part of the desgn mix other than cost and function
the combination of promotional activities that a firm uses in order to create and general sales
