Branding and Differentitation Crossword

A named product which consumers see as being different from other products and which they can associate and identify with (1 word, 5 letters)
Making one product different from another in some way, for instance through the quality of a product, its design, packaging or advertising (2 words, 7/15 letters)
Customers tend to make ...... ........ when a business has a strong brand (2 words, 6/8 letters)
What is it called when a product is made by a number of different businesses, and there is no difference from other business? (2 words, 7/7 letters)
A product which is sold under the brand name of a supermarket chain or other retailer rather than under the name of the business which manufactures the products (2 words, 3/5 letters)
What is a key feature that helps customers to identify a brand? (1 word, 9)
An example of a global brand? The word begins with a G (1 word, 6 letters)
Give an advantage of a strong brand (2 words, 8/7 letters)
What type of branding is it when a business is marketing several different products under the same brand name? (2 words, 6/5 letters)
What type of branding is it when a business uses a different brand name for different products? ( 2 words, 10/5 letters)
A symbol or picture that represents a business (1 word, 4 letters)
A product that is sold in many countries (2 words, 6/5 letters)
Tesco's "Finest" is an example of: ( 3 words, 3/5/8)
Advantage of branding (2 words, 7/6 letters)