Sports and Entertainment Marketing Crossword

The application of marketing principles to sports and non-sports products through sports.
A source of diversion engaged in for pleasure.
An event, performance, or activity designed to entertain.
Marketing principles used to market a team, individual, or event.
The state of being useful, profitable, or beneficial.
The importance worth of usefulness of something.
Marketing of a non-sports product during a sporting event.
Using the appeal of an event to market a product.
Transaction between a producer and consumer.
An individual that supplies a product or service.
An individual that uses a product or service.
An athlete or entertainer who is monetarily paid for performance.
An athlete or entertainer who is NOT monetarily paid for performance.
All individuals at or exposed to an event.
An individual that makes a purchase.
Separating consumers into smaller groups.
Segmentation based on measurable statistics.
Segmentation based on Rate of use.
Segmentation based on area, region, or climate.
Segmentation based on personal interest and activities.
A relatively small market with specialized needs.
Simultaneous production and consumption of sports events at a venue.
Total money from ticket sales for an event.
Events that supplement and surround the pre-defined core sports event.
Promotional budgeting based upon "what can I afford".
Promotional budgeting by "follow the market leader".
Promotional budgeting using a set percentage of gross sales.
Promotional budgeting which funds a specific goal.
Area in which sponsorships are classified.
A measurable and tangible goal.
A goal which can be "felt" but not directly measured.
A sponsorship where only one partner is promoted or allowed promotional opportunities.
Evaluation of a sponsorship to determine "if it would work".
Increasing a sponsorship with additional marketing efforts.