Sports and Entertainment Marketing Vocab Crossword

The application of marketing principles to sports and non-sports products through sports
A source of diversion engaged in for pleasure
an event, performance, or activity designed to entertain
The process of developing, pricing, promoting, and distributing products to satisfy customers’ needs and wants
Marketing principles used to market a team, individual, or eveny
The state of being useful, profitable, or beneficial
The importance worth or usefulness of something
Marketing of a non-sports product during a sporting event
Using the appeal of an event to market a product
Using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome
Transaction between a producer and consumer
An individual that supplies a product or service
An individual that uses a product or service
Intermediary that markets talent and determines and athlete’s worth in a market
An athlete or entertainer who is monetarily paid for performance
An athlete or entertainer who is NOT monetarily paid for performance
An individual that makes a purchase
Segmentation based on personal interest and activities
Separating consumers into smaller groups
Segmentation based on measurable statistics
Segmentation based on Rate of use
Segmentation based on area, region, or climate
A relatively small market with specialized needs
Simultaneous production and consumption of sports events at a venue
Total Money from ticket sales for an event
Events that supplement and surround the pre-defined core sports event
Promotional budgeting based upon “What I can afford”
Promotional budgeting by “follow the market leader”
Promotional budgeting using a set percent of gross sales
Promotional budgeting which funds a specific goal
Area in which sponsorships are classified
A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
The practice by which a rival company attempts to associate its products with an event that already has official sponsors
A measurable and tangible goal
A goal which can be “felt” but not directly measured