Type
Crossword
Description

A business which sells (or supplies) products to another business Supplier
Any person or organisation which buys or is supplied with a product or by a business Customer
The person who ultimately uses a product consumer
__________ Research is the process of gaining information about customers, competitors and market trends through collecting data market
The gathering of new information, which has not been collected before, is called ____________ research primary
Processing information that has already been gathered, such as sales records, government statistics or newspapers articles, is called __________________ research secondary
Research involving asking questions of people or organisations survey
Information about opinions, judgements and attitudes is __________________ data Qualitative
Data that can be expressed as numbers and can be statistically analysed quantitative
A ___________ group is a group of people brought together to answer questions and discuss a product, brand or issue focus

Market Research Crossword

Type
Crossword
Description

The process of gathering, recording, analyzing, and reporting info. regarding customers or potential customers Market Research
Facts discovered in the market research process Data
Facts collected for the first time for the problem under study Primary Data
A series of questions asked to a select and representative group of people to obtain quantitative data Survey
An information-gathering technique that involves watching people by using other people or by using a camera Observation
A small group of 8-15 people who provide qualitative data through their opinions about a business, its product, or other issues under the direction of a discussion leader Focus Group
The number of people questioned for a survey Sample Size
Facts that have been collected previously for a purpose other than the problem being studied Secondary Data
Research that is used to discover consumer info whose validity can then be assessed with quantitative research questions Qualitative Research
Research often used to answer questions about quantities and amounts using a large sample of consumers Quantitative Research

MARKETING AND RETAIL VOCABULARY WORDS Crossword

Type
Crossword
Description

What it costs your store to purchase from a supplier. cost
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost. Costorientedpricing
Setting prices based on what customer is willing to pay for. DemandorientedPricing
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store. CompetitionorientedPricing
Method used to deliver advertising messages to the public, such as TV or radio. media
A series of questions asked to a selected group of people. survey
Person who collects money from customers in a retail establishment. Cashier
Person who replenishes shelves in a store. stocker
The exterior of a store generally facing the street including signage and windows. storefront
A period of prolonged recession. Depression
A period of rising prices Inflation
The difference between what consumers want and need and what the available resources are. Scarcity
A program that allows workers to choose their work hours. flextime
The process of selling over the telephone. Telemarketing
Tangible items of monetary value that satisfy needs and wants. goods
The revenue of your store minus all expenses over some period of time. Profit
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock. Inventory
The number of people who will see or hear an advertisement. reach
The percentage of the loan amount that you must pay in interest each year (example 9% per year). Interest Rate
The Steps taken to collect marketing information required to make intelligent business decisions. Market Research
Payments to employees based on hours or days worked. wages
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service. Market
Opinion of customers about a particular aspect of a business, such as a customer service. CustomerSatisfaction
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. Customer Profile
The four basic marketing strategies, called the four Ps: product, place, price, and promotion. Marketing Mix
The projection of probable future sales in units or dollars. Sales Forecasts
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation. Demographics
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations. free trade
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty. Licensing
The process of selling the same product and using the same promotion methods in all countries. Globalization
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government. Trademark
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies. Competition
The sale price of a product; the assumption is that consumers will buy the product with the lowest price. Price competition

Chapter 7: The Marketing Plan Crossword

Type
Crossword
Description

– business that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user. Small business marketing
the process of locating and describing potential customers Market analysis
the combination of product/service, pricing, promotion, and distribution activities Marketing mix
a description of potential customers in target market Customer profile
the gathering, processing, interpreting, and reporting of market information. Marketing research
market information that has been previously compiled Secondary data
new market information that is gathered by the firm conducting research Primary data
a group of customers or potential customers who have purchasing power and unsatisfied needs Market
the division of a market into several smaller groups with similar needs Market segmentation
the parameters used to distinguish one form of market behavior from another. Segmentation variables
specific characteristics that distinguish market segments according to the benefits sought by customers Benefit variables
specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors Demographic variables
a strategy that defines the total market as the target market Unsegmented strategy
a strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multi-segment strategy
a strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment Single-segment strategy
a prediction of how much of a product or service will be purchased within a given market during a specified time period Sales forecast
a forecasting method in which all potential buyers in a target market’s submarkets are identified and the estimated demand is added up Buildup process
a forecasting method in which sales is the estimated variable. Direct forecasting
a forecasting method in which variables related to sales are used to project future sales Indirect forecasting
a forecasting method that begins with a large-scope variable and works down to the sales forecast Breakdown process

The Marketing Plan- Chapter 7 Crossword

Type
Crossword
Description

An evaluation process that encompasses market segmentation, marketing research, and sales forecasting Market*Analysis
Basic physical product/service that delivers the benefits Actual*Product
(_____ to Forecasting) Unique new business circumstances ; Lack of familiarity with quantitative methods ; Lack of familiarity with the forecasting process Limitations
A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each Multisegment*strategy
Specific characteristics that describe customers and their purchasing power Demographic*Variables
A strategy that recognizes the existence of several distinct segments but focuses on only the most profitable segment Single*Segment
A prediction of how much of a product or service can be sold within a market in a defined period of time Sales*Forecast
The gathering, processing, reporting, and interpreting of market information Marketing*Research
The parameters used to distinguish one form of market behavior from another for the purpose of market segmentation Segmentation*Variables
Use of sales as the predicting variable Direct*Forecasting
Conditions that make forecasting more _____; 1) new venture, 2) limited managerial experience, 3) poor understanding of forecasting techniques Difficult
Specific characteristics that distinguish market segments according to the benefit sought Benefit*Variables
Entrepreneurs may have strong production skills and weak marketing skills Production*Focus
A description of potential customers in a target market Customer*Profile
Fundamental benefit or solution sought by customers Core*Product
All potential buyers in various submarkets are identified and then the estimated demand is added up (bottom up) Buildup*process
A type of competitive strategy in which cost and differentiation-based advantages are achieved within narrow market segments Focus*Strategy
Marketing*Ingredients: A group of (1) customers or potential customers who have (2) purchasing power and (3) unsatisfied needs
conditions that make forecasting ______; 1)established business, 2) experienced manager, 3) entrepreneur familiar with forecasting techniques Easier
Small*Business*Marketing: Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user and that satisfy the targeted user
Augmented*Product: Basic product/service plus extra or unsolicited benefits to the consumer
Interpreting: the final step in the marketing research process
Sales*Oriented: Favors product sales over production efficiencies and customer preferences
Unsegmented*Strategy: (Mass Marketing), A strategy that defines the total market as the target market
Market*Segmentation: The division of a market into several smaller customer groups with similar needs
Indirect*Forecasting: Use of related variables related to sales as proxies to project future sales
Product*Oriented: Emphasizes development of the product and production efficiencies over other activities
(chain-ratio method) Forecasting begins with a macro-level variable and works down to the sales forecast Starting*Point
All marketing efforts begin and end with customers. The focus is on consumers’ needs, which is most consistent with long-term success of the firm Customer*Oriented
A method for collecting primary data that includes surveys, personal interviews, and experiments Questioning

chapter 1: The Nature of Science Crossword

Type
Crossword
Description

facts and statistics collected together for reference or analysis data
a sample that is treated like other experimental groups except that is the independent variable is not applied to it. control
Prediction or statement that can be tested and may be formed by prior knowledge, any previous observations, and new information. hypothesis
facts, information, or ideas for use in creating a book or other work. materials
a judgment or decision reached by reasoning. conclusion
Used to answer scientific questions by testing a hypothesis through the use of a series of carefully controlled steps. experimental research
purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object. design
a room or building equipped for scientific experiments, research, or teaching, or for the manufacture of drugs or chemicals. laboratories
Factor that is being measured during an experiment. dependent variable
an electronic device for storing and processing data, typically in binary form, according to instructions given to it in a variable program. computer
Process used to investigate what is happening around us in order to solve problems or answer questions; part of everyday life. science
Answers scientific questions through observation. descriptive research
discover or reveal (something) through detailed examination analyze
Ways to solve problems that can include step-by-step plans, making models, and carefully through-out experiments. scientific method
Variable that stays the same during an experiment. constants
the size, length, or amount of something, as established by measuring. measurements
a device or implement, especially one held in the hand, used to carry out a particular function. tools
a test of the performance, qualities, or suitability of someone or something. trials
A variable that can be changed during a experiment. independent variable
A set of controlled steps carried out to discover, test, or demonstrate. experiment

Chapter 2: Crossword Puzzle

Type
Crossword
Description

Group of people with certain specific characteristics Population
A group of people who represent a larger population Sample
A sample that accurately reflects the characteristics Representative sample
A written set of questions to be answered by a research participant Questionnaire
A survey method in which a trained researcher ask questions and record the answers Interview
Research method in which people respond to questions Survey
Facts or statistics Data
Questions a person must answer by choosing from a limited, set of responses Closed ended questions
Questions a person is to answer in his or her own words Open ended questions
Intensive study of a single group Case study
Research that takes place in a natural setting Field research
Using precollected information for data collection and research purposes Secondary analysis
The belief that events occur in predictable ways Causation
A characteristic that is subject to change Variable
A characteristic that can be measured numerically Quantitative variable

Introduction to Business Crossword

Type
Crossword
Description

Economic resources privately owned by individuals Capitalism
Found in democratic government countries Market Economy
Terms capitalism and free private enterprise Private enterprise system
Establishment or enterprise who supplies goods and services Business
Money left over from sales Profit
Desire to work hard and be creative to earn higher profit Profit motive
The ability to influence individuals and group to accomplish Leadership
The way people get along with each other Human Relations
A sales letter about an applicant written for the purpose of getting a personal interview Letter of application
Summary of important job related information about yourself Personal data sheet
People who can give a report about your character, your education and etc Personal reference
A document used by an employer that asks for information related to employment Position application form
One that Measures how well a job applicant can perform certain jobs tasks ability test
A two way conversation in which the interviewer learns about you Position interview
In someone who has special training in talking with job applicants and hiring new employees personal interviewer
An interview in which your employer asks qeustion sabout how you liked your work exit interview
usually has the owner as the manager small business
one that has been in operation for less than three years and had no employees venture business
A situation j in which a business does not have enough money to pay its creditors bankruptcy
a person or business that owed money creditor
A situation in which the business is discontinued with a loss to at least one creditor closing
Organization that helps small business owners borrow money Small business administration
money used to start uo a new small business expand during a growth period venture capital
the process of starting, organizing,managing and etc entrepreneurship
someone that takes risks entrepreneur

Developing a Business Idea Crossword

Type
Crossword
Description

A person who is willing to take a risk by investing money into a business, organising the resources and hoping to make a profit. Entrepreneur
A detailed outline of a business’s intention over a period of time. Business plan
Where buyers and sellers come together to exchange goods or services for money. Market
Targets for a business to judge its success over a period of time. Objectives
Type of data that is information about opinions, judgements and attitudes. Qualitative
Part of a market that contains a group of buyers with similar buying habits, such as age or income. Market segment
The increase worth that a business creates for a product; it is the difference between what a business pays to its suppliers and the price that is able to charge for the product/ service. Added Value
A named product which customers see as being different from other products and which they can associate or identify with. Brand
The chance of damage or loss occurring as a result of making a decision. Risk
The combination of factors which help the business to take into account customer needs when selling a product – usually summarised as the 4 Ps, which are price, product, promotion and place Marketing Mix
Any person or organisation which buys or is supplied with a product or by a business. Customer
The person who ultimately uses a product. Consumer
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data. Market Research
The gathering of new information, which has not been collected before. Primary Research
The process of gathering data, which is information that has already been gathered such as sales records, government statistics, newspaper articles or reports from market research groups. Secondary Research
A characteristic of a product that make it different from other similar products being sold in the market such as design, quality or image. USP
Data that can be expressed as numbers and can be statistically analysed. Quantitative

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Qualitative Data Analysis Crossword

Type
Crossword
Description

In descriptive studies, qualitative _______analysis is often described as a content analysis. DATA
In ethnographies, a broad unit of cultural knowledge DOMAIN
Before analysis can begin, qualitative researchers have to develop a coding _________. SCHEME
All of a phenomenologist's transcribed interviews would comprise a qualitative data _______. SET
Type of analyses that is more difficult to do. QUALITATIVE
Type of findings that are easier to understand. QUANTITATIVE
A piece of information obtained in a study. DATUM
Written documentation describing definitions of categories used to code data. CODEBOOK
Principle involved in looking for units of information with similar meanings. SIMILARITY
Recurring regularity emerging during analysis of qualitative data. THEME
A figurative comparison to evoke a visual analogy. METAPHOR
Focuses on the culture of a group of people. ETHNOGRAPHY
Research that focuses on the lived experience of humans. PHENOMENOLOGY
Data collection method in which questions are asked of a respondent. INTERVIEW
Process of identifying and indexing recurring themes within data. CODING
An abstraction inferred from observations of behavior. CONCEPT
System of classifying and organizing terms. TAXONOMY
Type of data analysis examining relationships among terms in the domains using Spradley’s method. COMPONENTIAL
Process of living the data to understand meanings and draw insightful conclusions. INCUBATION
A preliminary guide for sorting narrative data. TEMPLATE
Grounded theorists document an idea in an analytic ________. MEMO