Competing as a Business in the Global Market Crossword

Strategy where a business aims to keep prices lower than the competition
Developing and marketing goods or services that differ from business rivals
A business will aim to gain a competitive ________________ which allows it to outperform its competitiors
Type of market where the business is meeting the needs of a specialised segment of the market
You cut this out when you sell directly to the consumer without using a wholesale distributor
When a business introduces automatic equipment
A business will try to increase their brand _______________ so that customers are able to recognise their brand
The action of promoting and selling products and services, including market research and advertising
A symbol or other small design adopted by an organisation to identify its brand
It is important to consider this cultural difference when introducing brands to international markets
When introducing a new product overseas, it is important to research the political, legal and __________ environment of the country
The percentage of a market's total sales that is earned by a particular company