Business and Marketing Chap. 7 Crossword

Age, gender, race, income, and education
interest and values
the process of gaining competitive market information
directs a company's marketing mix at a large and heterogeneous group of consumers
the total revenue that can be obtained from a market segment
exhibitions where companies associated with an industry gather to showcase their products
how frequently consumers use products and the quantity of product used
rivalry among businesses on the basis of price and value
outlines how a company will present its product or service to the consumer and how it will compete in the marketplace with other businesses offering similar products and services
the images consumers have of competing goods and services in the marketplace
divides consumers into groups depending on specific values or benefits they expect or require from the use of a product or service
competition in a market with businesses that offer the same type of product or service
dividing consumers into markets based on where they live
occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs
an identified market with excellent potential based on careful research
the unique image of a product or service in a consumer's mind relative to similar competitive offerings
the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
the portion of the total market potential that each company expects in relation to its competitors
businesses decide to emphasize factors of their marketing mix other than price