Pros and Cons of Distribution Channels Crossword

Intermediaries allow the cost of transportation to be divided and this in turn allows consumers to buy small quantities of a product rather than having to make bulk purchases
Being specialists and using established processes, intermediaries are able to ensure deliveries faster and on time
Since intermediaries are experts at what they do, they can perform the task better and more cost effectively than a company
Happens because intermediaries need to be either paid for their services or allowed to resell at a higher price
Retailers may create payment plans and options for customers allowing easier purchases
When a product is handed over to an intermediary, how much importance it gets is now out of the company’s hand. The intermediary may have incentives to promote another product more
The distribution channel can provide valuable information on the product and its acceptability by the public
There is a danger of wrong information being communicated to the customer regarding product features and benefits which can lead to dissatisfaction
By selling through retailers, consumers are able to choose between a varieties of products from multiple stores owned by multiple producers
Since retailers and wholesalers have their own stakes in the product, they may have their own advertising or promotions efforts that help generate sales