Product Planning and development- Crossword

This printable crossword puzzle on the topic of Economics & Business has 12 clues. Answers range from 5 to 23 letters long. This crossword is also available to download as a Microsoft Word document or a PDF.

Description

can be identified as a good or service
Cannot be touched, tasted, seen or felt; are performed as an "action"
Are the physical, or tangible, items available for customers to purchase
Do not include a tangible product; are the primary "product" of a business
include services which correspond to a physical product
refers to the decisions and process used to create a "product mix"
allows businesses to create new marketing opportunities; helps to evaluate the success or failure of current products
name, term or symbol used to identify related products
creates a specific image for a product or company; helps to position a product within a given market
provides critical product information
refers to the way a product works or looks
should appeal to the product's target market; may change based on consumer preferences.

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