Trapter 10 Crossword

the blending of four marketing elements
a specific group of consumers who have similar wants and needs
company’s plan that identifies how it will use marketing to achieve its goal
persons who buy product and services mostly for their own use
persons, companies, and organizations that buy products for the operation of a business, for incorporations into other products and services, or for resale to their customers
Reasons consumers decided what product and service to purchase
Finding solutions to problems through carefully designed studies involving consumers
everything a business offers to satisfy a customer’s needs
Activities that are consumed at the same they are produced
Services that have no physical form
Services that are consumed at the same time they are produced
Services that the availability of a service must match the demand for that service at a specific time
Services that there will be differences in the type and quality of service provides
the money a customer must pay for a product of service
the locations and methods used to make a product or service available to the target market.
route a product follows and the businesses involved in moving a product from the producer to the final consumer
the businesses that take part in a channel of distribution
the final business organization in an ICoD for consumer products
any form of communication used to inform, persuade, or remind
direct, individualized communication with prospective customer to assess their needs and assist them in satisfying those needs with appropriate products and service
any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
includes a set of promotional activities designed to generate sales in the retail setting