Chapter 18: Persuasive Speech Crossword

The process of influencing another person's attitudes, beliefs, values, and/or behaviors
A tendency to behave in a certain way
A conviction in the existence or reality of something or in the truth of some assertion
An indicator of what you feel is good or bad, ethical or unethical, just or unjust
Focusing on facts and evidence
Argument is a contention that's easy to knock down
The speaker tries to persuade the audience to to accept or reject an idea or proposal because "everyone's doing it"
Technique involves using the image associated with some person to secure your approval or rejection
Appeals to your listeners' feelings, needs, desires, and wants.
The degree to which your audience regards you as a believable spokesperson
The knowledge and expertise an audience thinks you have
A high moral _____________ is someone who is honest and can be trusted
A combination of your personality and dynamism
Accusing another person of a wrong doing or some character flaw
The speaker gives an idea, a group of people, or political philosophy a bad name
A process of demonstrating a similarity with your audience
A question of _______ concern what is or is not true, what does or does not exist, what did or did not happen
Question of ___________ concern what should policy should be followed
____________ of reasoning appear to address issues but really don't.
____________ evidence gives observations that are clouded by attitudes or beliefs