DOMESTIC TOURISM GROWTH STRATEGY SEGMENTS Crossword

79 % of ___________prefer a weekend holiday filled with activities compared to a quiet weekend getaway Message: Have fun in new/different surroundings, whether with existing friends or meeting new friends along the way.
Well-to-Do Mzanzi Families
Travel is a way to discover new people, places and adventures. _______in this segment travel to get away from the monotony of daily life; to add to their life experiences and fond memories
Travel is a way to boost one’s_________, and to experience the finer things in life in new and different settings
Travel is a way to _________their children, and to provide them with the opportunity to broaden their perspectives. It is also seen as quality time for the family to spend together, and a reward for hard work
Travel is all about escaping the city, and being able to spend time with friends and family in new and different___________. To a certain extent, travel is also about exposing the children to alternative ways of life and activities
Aged 35 and older, black, coloured and Indian. Have R5,000 to R10,000 disposable income a month
Aged 25-45, white. Have R5,000 or more disposable income a month
78% of High-Life Enthusiasts prefer a weekend holiday filled with activities compared to a quiet weekend getaway Message: __________travel is the quickest and easiest way to enjoy invaluable and enviable world-class experience
Travel is a way of life and something of a_________. Having grown up going on regular holidays, this group of consumers understands the value of travel experiences and memories over commodities