Unit 2 Vocab Crossword

A person who purchases goods and services for personal use
a person or organization that buys goods or services from a store or business
An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an otherwise homogeneous market.
the market for goods that are produced in large quantities.
the subset of the market on which a specific product is focused
Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.
involves the summary, collation and/or synthesis of existing research
can be answered with either a single word or a short phrase
prejudice in favor of or against one thing, person, or group compared with another
a matter on which differences of opinion are possible
a sheet of information in the form of a table, graph, or diagram
an arrangement of data in rows and columns
a combination of factors that can be controlled by a company to influence consumers to purchase its products.
a marketing process that showcases the differences between products
the progression of an item through the four stages of its time on the market
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition
creating a name, symbol or design that identifies and differentiates a product from other products
method companies use to price their products or services
setting the price at the same level as one's competitors
a pricing strategy in which the selling price is determined by adding a specific amount markup to a product's unit cost
a marketing strategy used by businesses to attract customers to a new product or service
a product pricing strategy by which a firm charges the highest initial price that customers will pay and lowers it over time
a pricing and marketing strategy based on the theory that certain prices have a psychological impact
quantity purchased varies inversely with price
a fundamental principle of economic theory which states that, other factors held constant, an increase in price results in an increase in quantity supplied
a measure of the responsiveness of demand or supply of a good or service to changes in price
a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.
a person or company that sells goods in large quantities at low prices
a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer